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T’is the season… to start panicking about Christmas shopping, and wondering where the hours needed to finish off the year’s jobs are going to come from! In the middle of all the rushing around, it’s nice to take time out to reflect on accomplishments for 2002.
Once again, we say a big THANK YOU to everyone we’ve worked with this year. Together, we believe we’ve made a difference to the way people think about health issues. More people are aware of the dangers of second hand smoke. More social environments have introduced Smokefree policies and, anecdotally, it seems more people are insisting on their right to clean air. Let’s try to maintain the momentum in 2003. We were very pleased to receive an acknowledgement from the World Health Organization for our role in making sporting settings Smokefree in NZ. However, as our Chairman said at the presentation, we only succeed because of the willingness, innovation and energy of community based workers - people who do not often gain the recognition they deserve - so to all of you - kia ora and thank you again. HSC will be closed from December 20 2002 to January 6 2003. We wish you all a very happy, safe Christmas and New Year. |
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Photographs from the World Health Organization (WHO) Presentation |
From left top going clockwise WHO representative for the Western Pacific, Dr Shichuo Li, with Stephen Fleming, New Zealand Cricket Captian and children from Karori Normal School. Sport celebrities, Erin Rush, Captian of the Wellington Smokefree Pride Women’s Rugby Team, Irene Van Dyk, Silver Fern Netball Player and Stephen Fleming with Karori Normal students. Associate Minister of Health, the Hon Damien O’Connor, instructing a blind folded Irene Van Dyk on just how far away the goal post really is! Sport celebraties with Hon Damien O’Conner, Dr Colin Tukuitonga - Director of Public Health, Ministry of Health and Dr Shichuo Li. The netball shoot out competition: Dr Colin Tukuitonga, Stephen Fleming (with training cricket ball) Erin Rush (with rugby ball) and Hon Damien O’Connor Athol Mann with staff and contractors from the Health Sponsorship Council. Dr Karen Poutasi – Director General of the Ministry of Health, Athol Mann – Chairman, Health Sponsorship Council and Iain Potter – Director, Health Sponsorship Council. |
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Smokefree… (www.smokefree.co.nz) Smokefree Sport All is quiet on the event front, giving us the opportunity to work more with health providers on grassroots initiatives in sporting settings. As you’ll be aware, our focus is continuing to move away from one-off events and sponsorships to establishing ongoing relationships with organisations committed to making permanent Smokefree/Auahi Kore environmental change. On the subject of permanent change, keep the lists of Smokefree Clubs coming in for the national database – we want a really comprehensive list to publish on the website. Enclosed with this Chat Sheet is a sample of our new sport resource – ‘The effects of cigarette smoking on sports performance’. While we continue to use the soft-sell approach to promote Smokefree/Auahi Kore in sporting settings, this information will be really useful for sporting code development personnel in their programmes. It’s also a good role-modelling resource. The leaflet is available from SHARDA in packs of 200 for $35 plus GST per pack. Also in the pipeline is a ‘Let’s Clear the Air in Sport’ resource kit, which will be available to health promoters working with sports organisations that want to go Smokefree/Auahi Kore. The kit will include a power point presentation (printable to overhead), presentation guidelines and Smokefree Sport print resources, and aims to promote a consistent message nationwide. This is being developed and will be tested early in 2003, with an aimed release in time for World Smokefree Day 2003. Watch this space. Finally, a reminder to call MARIJA if you would like to share winning ideas in Smokefree Sport from your region. The more ideas we pass on, the less duplication and greater efficiency. Smokefree Arts Te Whaea: the National School of Dance and Drama in Wellington is winding up for the year, and the graduating students in the Toi Whakaari: Drama School enter the industry entirely Smokefree! Students are required to devise, present and implement their own sponsorship proposals with Smokefree Arts throughout the year. In doing this they both own and deliver the Smokefree message to their peers and audiences. This year’s projects were effective and compelling in their delivery of the Smokefree message - utilising voice-overs, smart lights and photography. The drama school graduating performance, The Rover by 15th century playwright Aphra Benn, and the dance school’s graduation performance both took place during November. We wish the graduates of both Schools the best of luck in their future careers. Black Grace completed its tour of New Works in Auckland on November 30, and Charlotte Yates and Mahinarangi Tocker have made it to the bottom of the South, via the West Coast including a side trip to Stewart Island and are now on their way back up the other side. A big thanks to PHU staff who have brought staff and clients to performances sponsored by Smokefree Arts throughout 2002! Auahi Kore Panui ... (www.auahikore.co.nz) Kia ora everyone. Auahi Kore has been keen to support secondary school kapa haka for some time, in order to communicate with rangatahi. With the help of our research team we have sent out more than 600 surveys to Maori teachers to ascertain their views regarding the future development of a national event. The surveys are coming back thick and fast with heaps of positive comments - a report will be written and sent back to the teachers and stakeholders with key recommendations. It is hoped that this report will provide the opportunity for the Auahi Kore kaupapa to be established with secondary school Kapa Haka, as an extension of our awhi of the senior Kapa Haka. This report will be available (when completed) on the website (www.auahikore.co.nz) in the members area only. So log on to register – the site is now improved and will be keeping everyone updated. Some key Auahi Kore-supported events are scheduled over the next few weeks. These events provide the opportunity to create more Auahi Kore environments through ongoing korero with the organisers, and to raise the awareness of the kaupapa with participants and spectators. If you would like to get along to support - check out the calendar for details or give TREVOR a call or email. Auahi Kore sun visors have been produced to support the upcoming 'Auahi Kore Maori Touch Nationals' - let TREVOR know if you're interested in seeing a sample or would like more information. Ideas for merchandise are always welcome. Keep up all the great work and make sure you take the time to relax, enjoy the sun and re-charge the batteries over the summer break. Smokefree Teens… (www.lungfish.co.nz) Cokesmokefreerockquest The national final at the Theatre Royal in Christchurch on the October 12 was a great success confirming Smokefree as a message that helps young people realise their dreams. Six high school bands battled it out for one of the most prestigious music awards of the year. Prizes included the recording of two songs at York Street studios in Auckland and $10,000 worth of New Zealand Rock Shop vouchers. 2002 saw the resurgence of ‘good old Rock ‘n’ Roll’ and the return of ‘the song,’ with some fantastic lyrics and outstanding vocals.
You can check out www.lungfish.co.nz for photos from this year’s Smokefree Teens events and MP3 music files from Xodus, the winners of Smokefree Pacifica Beats in September and The Have from the cokesmokefreerockquest. Lungfish Lungfish is the spokes-character for the Smokefree Teen Programme. His role is to carry the Smokefree message to the key audience (12-17 year olds) in a way that they understand and respond to, that is neither authoritative nor preachy, but on their level. He has sharpened up his look with a new style and dress code. It’s pretty tough keeping up with the trends! Some of the new images will be on the website before the end of the year. SunSmart… (www.sunsmart.co.nz) SunSmart Week has been and gone (week beginning November 10) and even though the weather did not reflect the cause, it was well promoted nationally. Minister of Health, the Hon Annette King, hosted a successful launch at Parliament. The SunSmart Programme for 2002/2003 includes
Sponsorships include:
There is also a strong relationship with MetService, Pharmacy Guild, the America’s Cup Marine Ambulance, Vodafone, and the new Cancer Society skincare range, ‘elements’. The television ads are showing already, and the radio stings start before Christmas. SunSmart resources include tee shirts, hats, sun screen, frisbees, water bottles (UV sensitive), umbrellas, tennis balls, a generic poster, shade poster, bumper sticker, generic sticker, tattoos, and ‘Being SunSmart’ booklets. Contact WENDY or SHARDA for these. Please note my two emails - wendy@healthsponsorship.co.nz and wendy.billingsley@cancer.org.nz. If I’m not at HSC, you may also be able to reach me at the Cancer Society (04 494 7270) or on my mobile: 021 176 7563 Bike Wise… (www.bikewise.co.nz) Bike Wise Week Planning is well underway for Bike Wise Week 2003, which aims to encourage people to bike - for fun, for recreation, and for transport. Activities range from cycle skills days to Bike to Work and Bike to School promotions. We’ve put a number of “How to” documents on to the Bike Wise website. You can visit the site (www.bikewise.co.nz), download the documents and plan your event. If you don’t have access to the Internet and would like us to send you any of the documents just contact FELICITY. The documents are:
Bike to Work Day will once again be run in 25 centres throughout the country. We are still finalising product sponsors for the bikers’ breakfasts - a key part of most Bike to Work Day celebrations. Planning is also well underway for the Bike Wise Business Battle (a business house competition to get people biking during the week). We will send out entry forms to businesses in Auckland, Hamilton, Wellington and Christchurch soon. This is the first year we've held the 'Battle' as a national competition and we have introduced several new ideas, including the EECA award for the greatest number of commuter trips by bike. If you'd like to get involved with Bike Wise Week or the Bike Wise Business Battle contact FELICITY. Training HSC provides a range of training courses and seminars for people working in community health and social services. The courses are informative, practical and fun, and focus on social marketing, public relations and tobacco control and evaluation. They are tailored to participants’ needs, offering concepts and principles that make a practical difference in day-to-day work. Participants come away with resources that can be used back at the office. A timetable of scheduled courses will be available in the new year. However, if your organisation or region has a minimum of 12 people (maximum 20-ish) who wish to do one or more of our courses, HSC will work with you to set up a date and place that works in with your schedules, location and training programme. Courses being offered in 2003 are outlined below. For more information, please contact DEBBIE JEFFERY on 025 2404 533. Introduction to Tobacco Control If you are new to working in the ‘Smokefree’ sector and wondering how it all fits together, then this seminar is designed for you. Also useful for more experienced workers looking for a refresher, the day covers what ‘tobacco control’ actually means and where it fits in the bigger health picture; who’s who within the sector and what parts do they play; and legislation and accompanying advocacy for Smokefree environments. It is an informative and comprehensive one-dayer. All participants take away a resource folder jam-packed with information and contacts in the tobacco control community. Social Marketing – Part II What is marketing? What is social marketing? How can social marketing help you work more effectively with your communities. During this one-day course you will learn about basic marketing principles and how to apply them to a social /health situation. The day also looks at the stages people go through when making a behaviour change and how you can apply this in the work you do. The day will also help you make sure that what you want people to know and understand, and what your clients hear are the same thing! The Introduction to Social Marketing day is usually run back to back with the Introduction to Public Relations day, to form a two-day ‘introduction’ course. However, both courses can be run independently. Introduction to Public Relations This course is designed to teach you the basic principles of Public Relations, as well as to help you recognise the PR skills that you already have, but may not have realised! You will find out ‘what is PR?’ and learn about target audiences; who they are, how to define them and how to communicate effectively with them. We will also cover the basic components of PR such as PR planning, the differences between PR and advertising and working effectively with the media. The Introduction of Public Relations is usually run back to back with the Introduction to Social Marketing day to form a two-day ‘introduction’ course. However, both courses can be run independently. Advanced Social Marketing This two-day course is designed for people who have already attended the Introduction to Social Marketing and Public Relations days or who have at least three years experience working in Health Promotion/Social Marketing. Advanced Social Marketing picks up on the work covered in the Introduction days and extends your depth and breadth of knowledge. The day covers more complex aspects of social marketing such as programme planning and research, and puts more advanced communication/public relations strategies into a social marketing context. Strategies covered include sponsorship, advocacy, media and advertising. As with all HSC courses, the day is designed to ensure the skills you learn are relevant, practical and useful for your day-to-day work. Undertaking and Managing Evaluation If you work in Health Promotion and Social Marketing then evaluation will be, or should be, a key part of your work. This one-day course is designed to help you get the best health gains from your programmes by effective use of research and evaluation. The day covers concepts such as: Why evaluation is important – what are the impacts of doing or not doing evaluation well?; Programme Planning Theory; Evaluation Theory; and Basic Research Methods, including how to run focus groups and how to undertake a survey. The day also includes how to access research and literature and how to get the most from your research. Research Purchasing of cigarettes by New Zealand secondary students in 2000 A recently published study by Rob McGee, Sheila Williams and Anthony Reeder from the Department of Preventive and Social Medicine at the University of Otago Medical School looks at the prevalence of under-age sales of cigarettes to New Zealand secondary school students in 2000. It uses data from the Health Sponsorship Council’s Youth Lifestyle Survey, and shows that nearly a third of fourth and sixth form students aged 14-17 years reported smoking during the 30 days before the survey. More than two-fifths (44.3%) of those students usually obtained cigarettes by purchasing them from shops, and over half of those purchases came from dairies or service stations. Other shops that students purchased cigarettes from included supermarkets, takeaway shops and vending machines. The study shows that less than a quarter (23.5%) of those smoking reported someone refusing to sell them cigarettes. It also shows that students who usually bought cigarettes from shops smoked more than students who did not usually get their cigarettes from shops. The authors suggest that a more concerted effort in enforcing the ban on selling cigarettes to minors is needed to help reduce smoking among young people. This particular focus of tobacco control is part of and complements a broader plan to reduce the prevalence of smoking in New Zealand. The article can be found in the Australian and New Zealand Journal of Public Health 2002, vol. 26 no. 5 Shopping list… (www.healthsponsorship.co.nz) The shop has been quite busy during the last month – but there are still plenty of wonderful gift ideas in stock! We have elegant black aprons available with “Smokefree - taste the difference” or “Auahi Kore - kia rongo koe i te reka” embroidered on the pocket at $19.00. If you’re feeling more generous, how about the Merino Wool black jackets priced at $160? Sunny days call for sun umbrellas – our large SunSmart or SF/AK sun umbrellas are only $85. Thanks for your support and custom during 2002! |
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| Who’s who… Iain Potter Director (iain@healthsponsorship.co.nz) Trevor Shailer Auahi Kore brand manager (trevor@healthsponsorship.co.nz) Marija Vidovich Smokefree Sport manager (marija@healthsponsorship.co.nz) Donna Watson Smokefree Teens manager (donna@healthsponsorship.co.nz) Felicity Close Communications/PR (felicity@healthsponsorship.co.nz) Bike Wise manager Mon / Weds / Fri only Fenn Gordon Smokefree Arts (fenn@healthsponsorship.co.nz) Mon only Tues to Friday contactable at - (fenn@xtra.co.nz) Wendy Billingsley SunSmart brand manager (wendy@healthsponsorship.co,nz) Anaru Waa Policy and Research (anaru@healthsponsorship.co.nz) Kiri Milne Research & Evaluation (kiri@healthsponsorship.co.nz) Ben Macrae Research & Evaluation (ben@healthsponsorship.co.nz) Debbie Moody Office Administration/Accounts (debbie@healthsponsorship.co.nz) Sharda Dahya Merchandise 8.30am to 1.30 pm (sharda@healthsponsorship.co.nz) Reception 1.30 pm to 5pm Amanda Barber Reception 8.30am to 1.30pm (amanda@healthsponsorship.co.nz) Debbie Jeffery Training (debbiej@healthsponsorship.co.nz) Tuesday &Thursday only NB: Please note 'j' after name Merchandise Enquires (sharda@healthsponsorship.co.nz) General Enquiries (info@healthsponsorship.co.nz) |
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