Photos from Bike Wise Week 2003
Happy New Year - although it feels as though we’re half way through 2003 already! It’s been a busy time for all our brands, particularly Bike Wise – read all about Bike Wise Week below.
HSC staff – comings and goings
Amanda Barber, our receptionist for two years, has left to pursue studies. Her replacement is Zara Wortley, who starts on March 10. Also starting that day is Kristal Hyde, replacing Dave Nuku who left some months ago. Kristal, of Ngati Raukawa descent, will work principally on Auahi Kore programme activities.
Board members – new faces
We welcome three new members to our Board and farewell Pat Barwick, Irihapeti Ramsden and Cathy Hemsworth, all of whom contributed greatly to the development of the HSC over the years. The new members are Tracey Bridges (Wellington), Allison Roe (Auckland) and Paul White (Northland) of Ngai Tupoto hapu of Te Rarawa iwi. Hopefully you will have the opportunity to meet the new members as they attend our activities during the year.
HSC staff – comings and goings
Amanda Barber, our receptionist for two years, has left to pursue studies. Her replacement is Zara Wortley, who starts on March 10. Also starting that day is Kristal Hyde, replacing Dave Nuku who left some months ago. Kristal, of Ngati Raukawa descent, will work principally on Auahi Kore programme activities.
Board members – new faces
We welcome three new members to our Board and farewell Pat Barwick, Irihapeti Ramsden and Cathy Hemsworth, all of whom contributed greatly to the development of the HSC over the years. The new members are Tracey Bridges (Wellington), Allison Roe (Auckland) and Paul White (Northland) of Ngai Tupoto hapu of Te Rarawa iwi. Hopefully you will have the opportunity to meet the new members as they attend our activities during the year.
New Smokefree and Auahi Kore year 10 school resources
In November two new resources were sent out to all schools with year 10 students. They are “Smokefree Messages,” a resource to support level 5 of the English Curriculum, and “Kia Auahi Kore o Whakaaro,” a resource to support levels 4 and 5 of the Maori language curriculum. They comprise a video and teachers’ guide.
HSC, Cancer Society, Te Hotu Manawa Maori, Heart Foundation and the Asthma and Respiratory Foundation oversaw the development of the resources. They were produced by Learning Media Ltd after research with teachers, development of drafts, trials in schools and adjustment. Regrettably, budget has limited availability to one set per school.
Obesity Action Coalition
HSC has been working with a number of other agencies to establish the Obesity Action Coalition. This has come about due to widespread concern about obesity in New Zealand, and its effects on the health of New Zealanders.
The interim board comprises representatives from the Cancer Society (Carolyn Watts), SPARC (Diana O’Neill), Community and Public Health (Janelle Mackie), Te Hotu Manawa Maori (Laurie Wharemate), New Zealand Recreation Association (Brian Fisher) and HSC (Iain Potter). The coalition has agreed:
Membership is open to all non-profit organisations (not individuals) that share common objectives with the coalition. There are two categories of membership – voting members ($50 per annum) may nominate and vote, while participating members ($30 per annum) have no voting or nominating powers but receive newsletters and may speak at annual general meetings.
There will be one vote per organisation and the person holding the voting rights should be included on the membership application form.
If you wish to become a member please contact the project coordinator Susie Greene on (04) 472 5777 (Tuesday and Thursday mornings) or email her on coord@healthsponsorship.co.nz.When she receives your voting membership application form, you will be sent a nomination form for the election of Board members at the inaugural meeting on March 17 at Turnbull House, 25 Bowen St, Wellington.
Bike Wise… (www.bikewise.co.nz)
Bike Wise Week was once again a huge success. The only nationally co-ordinated week promoting biking as a fun, healthy, means of transport and recreation, Bike Wise Week is unique in this country.
Bike to Work Day was extremely popular. Held in 20 centres, an estimated 8,000 bikers participated, stopping along the way to enjoy breakfast provided by Kelloggs, Mainland, Starbucks and Bluebird.
Another success was the Bike Wise Business Battle. Run nationally for the first time, the battle is an inter-house competition to encourage people onto a bike. Nearly 200 companies and 37,000 employees (across 17 business sectors) took part.
Battle participants biked 190,800 kms during the week. That's the equivalent of riding 5.6 times around the world! Telecom took the national prize for greatest distance travelled, clocking 10,000 kms. The winner of the other national prize, the EECA prize for the greatest number of commuter trips, went to Nayland Physiotherapy with an average of 6 trips/employee during the week.
Winners of the 15 categories were:
Bike Wise Week offers a great opportunity to make the most of a high profile national event to draw attention to biking (the issues and opportunities) in your community. Thanks to all involved in this event –we look forward to working with you again next year.
Smokefree… (www.smokefree.co.nz)
World Smokefree Day 2003 (31 May)
As World Smokefree Day approaches, plans are falling into place. We recently mailed out an order form for WSD-specific resources, with orders due back by March 10. New resources include Let’s Clear the Air for Us/Atea Watea mo tatou posters and tee shirts, World Smokefree Day badges, a baby Second-hand Smoke Kills card, and Let’s Clear the Air in Sport resource kit.
Information about other resources was also included – some of which are available from HSC directly, and others from Te Hotu Manawa Maori. Anyone can purchase these resources.
In a separate initiative, the WSD Group plans to give away resource kits for use in WSD health promotion activities. The group needs to know if each region has teams, and if so, who is the contact person, and who is in the team, in order to work out distribution of the kits. Thank you to those who have supplied this information already. If you have not, you may miss out on free stuff! Please send details to wendy@healthsponsorship.co.nz
A website (www.worldsmokefreeday.com) is being developed and will go live on 1 April (fingers crossed!). This year it will be very simple, however in future we hope to add chat facilities etc.
Planning is underway for national media around World Smokefree Day. We will let you know as this starts to take shape.
Smokefree Sport
The major summer code in the Smokefree Sport programme is surfing, with the Smokefree Arnette Women’s Championships held in early March. Congratulations to Smokefree role model Lisa Hurunui for taking out the Open Women’s title. Lisa is from Gisborne and is aiming to break into the women’s world pro circuit. Our latest sport resources, enclosed, feature Lisa on a poster and sticker. (These are detailed on the resource list and are available through SHARDA.) Surfing continues to provide positive role model association for the brand.
Netball
Nearly all netball regions are now on board in terms of promoting the Smokefree message at regional and centre (netball courts) level. This relationship is about ensuring that netball venues are Smokefree and have active policies, rather than about sponsorship. Thanks to all health providers who have been working on this project, we look forward to seeing a reinvigoration of the message at grassroots level during 2003.
National Database
The database of Smokefree sports clubs and organisations is being built. Thanks to everyone that has contributed. Please keep the data coming – remember this will be a useful tool for all. The minimum requirement for being on the database is 100% Smokefree indoors. Email marija@healthsponsorship.co.nz with club details.
Health Workers Resource Kit
The Smokefree Sport presentation resource is available and it’s an ideal starting point for those working with sports clubs. It features all the resources, including a power point presentation and notes, needed for presentations to sports organisations on going Smokefree in sports. This is available for $30 plus GST from SHARDA. A big thank you to the team at CPH in Christchurch and Wendy Fulton at Auckland Cancer Society for their collaboration on this project.
Smokefree Arts
Coming up shortly is the new work from Black Grace, Surface, accompanied by the popular Human Language which premiered in last year’s New Work season. Black Grace is an important part of Smokefree Arts’ communication plan – it takes the Smokefree message directly to key Maori and Pacific Island audiences.
Surface and Human Language will be performed at the Taranaki Arts Festival in early March, followed by a season at Auckland’s Sky City Theatre from March 26 to April 5. For more details check out the Smokefree Arts website at www.smokefreearts.co.nz
Surface draws on Neil Ieremia’s interpretation of the Samoan legend of Tatau and the art of Pe’a - tattoo design – to explore the collision of old and new in contemporary culture. Through dance, Ieremia translates his many definitions of the word surface - land, earth, culture, skin, façade, emerge, come to light. Surface also sees the return of female dancers into the Black Grace fold - an essential acknowledgment of women’s place, energy and surfaces.
Human Language brings together feminine beauty, masculine strength, wit, surreal imagery and the wonder of the gift of physical language.
Auahi Kore Panui ... (www.auahikore.co.nz)
Kia ora everyone. Hard to believe March has arrived! A planning hui in mid-March has been organised with a number of Auahi Kore kaiwhakahaere. The purpose is to share ideas and to discuss ways to collaborate on key strategies for the year ahead. The underlying philosophy is to "work smarter rather than harder". An update of key outcomes from this hui will be posted on the Auahi Kore web-site (members’ area).
As mentioned in the last Chat Sheet, Auahi Kore has completed a report on secondary school kapa haka. Key findings included the need for the event to be held every two years at the end of the third term, and the need for a national organisation to oversee the event. Our plan is to establish the Auahi Kore kaupapa as part of the structure of kapa haka, rather than being perceived as a sponsor’s message.
Auahi Kore is working to produce another maramataka (calendar) to celebrate Matariki (Maori New Year) on July 1 2003. Matariki is a celebration of our culture, language, history and whanau, so too is Auahi Kore. This is an opportune time to develop a strong relationship between being Maori and Auahi Kore. It will be a showcase of positive Maori images from groups and individuals who are committed to the Auahi Kore kaupapa. If you have any ideas or would like to submit an image for the maramataka then please contact TREVOR - all images will be confirmed by 7 April 2003.
National Auahi Kore conference - please note a date has yet to be confirmed as we are looking at availability of venues in Wellington. ATAK, THMM and Auahi Kore are the main roopu putting this together. Engari, if you would like to provide comment or ideas for the hui then kaua e whakama - don't be shy! This hui should provide direction and a vision for our mahi and what we hope to achieve collectively.
Don’t forget to check out the Auahi Kore website, if you haven’t already. Meanwhile, that’s all from TREVOR. Kia ora.
SunSmart… (www.sunsmart.co.nz)
Much of the SunSmart activity has taken place for the season. Many of the sponsorships have finished or are in their last few weeks. A number of community events have also benefited from SunSmart resources, with just a few still to take place.
A national shade strategy is being written, and a draft will be taken wider for consultation over the next couple of months.
The communications campaign has gone well. We have yet to receive the results from radio, but the television evaluation was extremely good. In fact the Tiger Prawn ads received 209% more airtime than we paid for. TV3 and Prime were incredibly generous, and played the ads in their free, bonus spots.
The evaluation for the overall campaign is being written and we should have the report in the next few weeks. We are also waiting for results from the triennial survey.
Smokefree Teens… (www.lungfish.co.nz)
Smokefree Teens is already busy - with school underway, programme and event partners are working hard to get all Smokefree event information and resources out to young people around the country. The cokesmokefreerockquest booklet and entry forms were due in schools at the end of February, ready for the first heats in Southland on the April 5.
Below are the dates for the regional and national finals:
This year Smokefree will work with the Young Designer Awards to promote the Smokefree message to the teen audience. We will be a category sponsor for the cultural fashion design section. Information and entry forms were sent to schools at the end of 2002. Entries close at the end of May with submissions due by 5pm on August 22.
The prize giving ceremony will be held on October 16 in Christchurch and will be organised and event -managed by St Andrew’s High School. This event helps the Smokefree Teens Programme reach young people who may not be interested in our other teen events. It also provides the opportunity to engage youth who have a passion for the creative design of fashion, which our research tells us is a hot button for youth.
If you would like to know anything more about this year’s Smokefree Teens Events call DONNA on 04 472 5777 or email donna@healthsponsorship.co.nz.
Research
Preliminary results from the 2002 Youth Lifestyle Study (YLS) have been released, and show some positive signs in youth smoking prevalence rates. The YLS is a biennial school-based survey that, in 2002, collected information about smoking behaviours and attitudes from more than 3,400 Year 10 and 12 students.
The report shows that in 2002, 12.9% of all students reported smoking daily (compared to 14.9% in 2000). Specifically, 12.5% of Year 10 students and 13.5% of Year 12 students reported smoking daily in 2002 (compared to 14.6% and 15.3% respectively in 2000).
Although smoking prevalence rates seem to have decreased slightly between 2000 and 2002, there were still major differences between certain groups. Maori were more than twice as likely as non-Maori to report being daily smokers (25.5% and 10.6% respectively), and girls smoked more than boys in 2002 (15.5% and 10.5% respectively).
There is also information that highlights possible influences on youth’s likelihood to smoke. For example, four-fifths of daily smokers reported that their best friend smoked. In terms of exposure to smoking at home, 48.8% of daily smokers reported that their father smoked and 47.2% reported that their mother smoked. This compares with 25.0% and 21.0% of those who did not smoke daily.
Respondents were asked what their belief was on the harm of second-hand smoke. Just over half of daily smokers (51.8%) believed that other people’s smoke was harmful (compared to 50.0% in 2000), while 64.7% of non-smokers believed that other people’s smoke was harmful (compared to 57.2% in 2000). This suggests that non-smokers are becoming more aware of the health issues related to second-hand smoke than smokers.
We will keep you up to date over the coming months on more findings from the YLS.
HSC was the primary contributor to the Youth Lifestyle Survey, with support from The Cancer Society, The Quit Group and the Social and Behavioural Research in Cancer Group at University of Otago. Fieldwork was conducted by NFO Research. For any queries about this information please contact either BEN or ANARU at the Health Sponsorship Council.
Shopping list… (www.healthsponsorship.co.nz)
The shop is fully stocked, with the exception of Auahi Kore backpacks. I am expecting more mid-March.
I have been receiving a number of incomplete orders lately. Please include details regarding branding, colour, size etc.
Be quick for our March special. We are discounting Medium size White JB design tees for only $18, while stocks last.
Who’s who
Iain Potter Director (iain@healthsponsorship.co.nz)
Trevor Shailer Auahi Kore brand manager (trevor@healthsponsorship.co.nz)
Marija Vidovich Smokefree Sport manager (marija@healthsponsorship.co.nz)
Donna Watson Smokefree Teens manager (donna@healthsponsorship.co.nz)
Felicity Close Communications/PR (felicity@healthsponsorship.co.nz)
Bike Wise manager
Mon / Weds / Fri only
Fenn Gordon Smokefree Arts (fenn@healthsponsorship.co.nz)
Mon only
Tues to Friday contactable at - (fenn@xtra.co.nz)
Wendy Billingsley SunSmart brand manager (wendy@healthsponsorship.co,nz)
Anaru Waa Policy and Research (anaru@healthsponsorship.co.nz)
Kiri Milne Research & Evaluation (kiri@healthsponsorship.co.nz)
Ben Macrae Research & Evaluation (ben@healthsponsorship.co.nz)
Kristal Hyde Marketing Co-ordinator (kristal@healthsponsorship.co.nz)
Debbie Moody Office Administration/Accounts (debbie@healthsponsorship.co.nz)
Sharda Dahya Merchandise (sharda@healthsponsorship.co.nz)
Zara Wortley Reception (zara@healthsponsorship.co.nz)
General Enquiries (info@healthsponsorship.co.nz)
In November two new resources were sent out to all schools with year 10 students. They are “Smokefree Messages,” a resource to support level 5 of the English Curriculum, and “Kia Auahi Kore o Whakaaro,” a resource to support levels 4 and 5 of the Maori language curriculum. They comprise a video and teachers’ guide.
HSC, Cancer Society, Te Hotu Manawa Maori, Heart Foundation and the Asthma and Respiratory Foundation oversaw the development of the resources. They were produced by Learning Media Ltd after research with teachers, development of drafts, trials in schools and adjustment. Regrettably, budget has limited availability to one set per school.
Obesity Action Coalition
HSC has been working with a number of other agencies to establish the Obesity Action Coalition. This has come about due to widespread concern about obesity in New Zealand, and its effects on the health of New Zealanders.
The interim board comprises representatives from the Cancer Society (Carolyn Watts), SPARC (Diana O’Neill), Community and Public Health (Janelle Mackie), Te Hotu Manawa Maori (Laurie Wharemate), New Zealand Recreation Association (Brian Fisher) and HSC (Iain Potter). The coalition has agreed:
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Membership is open to all non-profit organisations (not individuals) that share common objectives with the coalition. There are two categories of membership – voting members ($50 per annum) may nominate and vote, while participating members ($30 per annum) have no voting or nominating powers but receive newsletters and may speak at annual general meetings.
There will be one vote per organisation and the person holding the voting rights should be included on the membership application form.
If you wish to become a member please contact the project coordinator Susie Greene on (04) 472 5777 (Tuesday and Thursday mornings) or email her on coord@healthsponsorship.co.nz.When she receives your voting membership application form, you will be sent a nomination form for the election of Board members at the inaugural meeting on March 17 at Turnbull House, 25 Bowen St, Wellington.
Bike Wise… (www.bikewise.co.nz)
Bike Wise Week was once again a huge success. The only nationally co-ordinated week promoting biking as a fun, healthy, means of transport and recreation, Bike Wise Week is unique in this country.
Bike to Work Day was extremely popular. Held in 20 centres, an estimated 8,000 bikers participated, stopping along the way to enjoy breakfast provided by Kelloggs, Mainland, Starbucks and Bluebird.
Another success was the Bike Wise Business Battle. Run nationally for the first time, the battle is an inter-house competition to encourage people onto a bike. Nearly 200 companies and 37,000 employees (across 17 business sectors) took part.
Battle participants biked 190,800 kms during the week. That's the equivalent of riding 5.6 times around the world! Telecom took the national prize for greatest distance travelled, clocking 10,000 kms. The winner of the other national prize, the EECA prize for the greatest number of commuter trips, went to Nayland Physiotherapy with an average of 6 trips/employee during the week.
Winners of the 15 categories were:
| Law | Greymouth Police | Greymouth |
| Manufacturing | Macpac Wilderness Equipment Ltd | Christchurch |
| Finance | Westpac eBusiness, | Wellington |
| Government | Toi Te Ora Public Health - Whakatane office | Whakatane |
| Other | Cycling New Zealand Federation Inc, | Wellington |
| Education | AUT Science & Engineering | Auckland |
| Transport | Owens Transport Ashburton | Christchurch |
| Engineering/Architecture | Designed It Ltd | Christchurch |
| Construction | Hitech Commercial Interiors | Wellington |
| IT | Data Freight | Auckland |
| Health and Fitness | Nayland Physiotherapy | Nelson |
| Marketing | Datamine | Wellington |
| Communication | Neltech Communications Ltd | Nelson |
| Retail | Stoke Cycle Centre | Nelson |
| Accounting | Chapman Giller Roe Limited | Taihape |
| Energy | Shell Todd Oil Services Ltd - Pohokura Project Team | New Plymouth |
Bike Wise Week offers a great opportunity to make the most of a high profile national event to draw attention to biking (the issues and opportunities) in your community. Thanks to all involved in this event –we look forward to working with you again next year.
Smokefree… (www.smokefree.co.nz)
World Smokefree Day 2003 (31 May)
As World Smokefree Day approaches, plans are falling into place. We recently mailed out an order form for WSD-specific resources, with orders due back by March 10. New resources include Let’s Clear the Air for Us/Atea Watea mo tatou posters and tee shirts, World Smokefree Day badges, a baby Second-hand Smoke Kills card, and Let’s Clear the Air in Sport resource kit.
Information about other resources was also included – some of which are available from HSC directly, and others from Te Hotu Manawa Maori. Anyone can purchase these resources.
In a separate initiative, the WSD Group plans to give away resource kits for use in WSD health promotion activities. The group needs to know if each region has teams, and if so, who is the contact person, and who is in the team, in order to work out distribution of the kits. Thank you to those who have supplied this information already. If you have not, you may miss out on free stuff! Please send details to wendy@healthsponsorship.co.nz
A website (www.worldsmokefreeday.com) is being developed and will go live on 1 April (fingers crossed!). This year it will be very simple, however in future we hope to add chat facilities etc.
Planning is underway for national media around World Smokefree Day. We will let you know as this starts to take shape.
Smokefree Sport
The major summer code in the Smokefree Sport programme is surfing, with the Smokefree Arnette Women’s Championships held in early March. Congratulations to Smokefree role model Lisa Hurunui for taking out the Open Women’s title. Lisa is from Gisborne and is aiming to break into the women’s world pro circuit. Our latest sport resources, enclosed, feature Lisa on a poster and sticker. (These are detailed on the resource list and are available through SHARDA.) Surfing continues to provide positive role model association for the brand.
Netball
Nearly all netball regions are now on board in terms of promoting the Smokefree message at regional and centre (netball courts) level. This relationship is about ensuring that netball venues are Smokefree and have active policies, rather than about sponsorship. Thanks to all health providers who have been working on this project, we look forward to seeing a reinvigoration of the message at grassroots level during 2003.
National Database
The database of Smokefree sports clubs and organisations is being built. Thanks to everyone that has contributed. Please keep the data coming – remember this will be a useful tool for all. The minimum requirement for being on the database is 100% Smokefree indoors. Email marija@healthsponsorship.co.nz with club details.
Health Workers Resource Kit
The Smokefree Sport presentation resource is available and it’s an ideal starting point for those working with sports clubs. It features all the resources, including a power point presentation and notes, needed for presentations to sports organisations on going Smokefree in sports. This is available for $30 plus GST from SHARDA. A big thank you to the team at CPH in Christchurch and Wendy Fulton at Auckland Cancer Society for their collaboration on this project.
Smokefree Arts
Coming up shortly is the new work from Black Grace, Surface, accompanied by the popular Human Language which premiered in last year’s New Work season. Black Grace is an important part of Smokefree Arts’ communication plan – it takes the Smokefree message directly to key Maori and Pacific Island audiences.
Surface and Human Language will be performed at the Taranaki Arts Festival in early March, followed by a season at Auckland’s Sky City Theatre from March 26 to April 5. For more details check out the Smokefree Arts website at www.smokefreearts.co.nz
Surface draws on Neil Ieremia’s interpretation of the Samoan legend of Tatau and the art of Pe’a - tattoo design – to explore the collision of old and new in contemporary culture. Through dance, Ieremia translates his many definitions of the word surface - land, earth, culture, skin, façade, emerge, come to light. Surface also sees the return of female dancers into the Black Grace fold - an essential acknowledgment of women’s place, energy and surfaces.
Human Language brings together feminine beauty, masculine strength, wit, surreal imagery and the wonder of the gift of physical language.
Auahi Kore Panui ... (www.auahikore.co.nz)
Kia ora everyone. Hard to believe March has arrived! A planning hui in mid-March has been organised with a number of Auahi Kore kaiwhakahaere. The purpose is to share ideas and to discuss ways to collaborate on key strategies for the year ahead. The underlying philosophy is to "work smarter rather than harder". An update of key outcomes from this hui will be posted on the Auahi Kore web-site (members’ area).
As mentioned in the last Chat Sheet, Auahi Kore has completed a report on secondary school kapa haka. Key findings included the need for the event to be held every two years at the end of the third term, and the need for a national organisation to oversee the event. Our plan is to establish the Auahi Kore kaupapa as part of the structure of kapa haka, rather than being perceived as a sponsor’s message.
Auahi Kore is working to produce another maramataka (calendar) to celebrate Matariki (Maori New Year) on July 1 2003. Matariki is a celebration of our culture, language, history and whanau, so too is Auahi Kore. This is an opportune time to develop a strong relationship between being Maori and Auahi Kore. It will be a showcase of positive Maori images from groups and individuals who are committed to the Auahi Kore kaupapa. If you have any ideas or would like to submit an image for the maramataka then please contact TREVOR - all images will be confirmed by 7 April 2003.
National Auahi Kore conference - please note a date has yet to be confirmed as we are looking at availability of venues in Wellington. ATAK, THMM and Auahi Kore are the main roopu putting this together. Engari, if you would like to provide comment or ideas for the hui then kaua e whakama - don't be shy! This hui should provide direction and a vision for our mahi and what we hope to achieve collectively.
Don’t forget to check out the Auahi Kore website, if you haven’t already. Meanwhile, that’s all from TREVOR. Kia ora.
SunSmart… (www.sunsmart.co.nz)
Much of the SunSmart activity has taken place for the season. Many of the sponsorships have finished or are in their last few weeks. A number of community events have also benefited from SunSmart resources, with just a few still to take place.
A national shade strategy is being written, and a draft will be taken wider for consultation over the next couple of months.
The communications campaign has gone well. We have yet to receive the results from radio, but the television evaluation was extremely good. In fact the Tiger Prawn ads received 209% more airtime than we paid for. TV3 and Prime were incredibly generous, and played the ads in their free, bonus spots.
The evaluation for the overall campaign is being written and we should have the report in the next few weeks. We are also waiting for results from the triennial survey.
Smokefree Teens… (www.lungfish.co.nz)
Smokefree Teens is already busy - with school underway, programme and event partners are working hard to get all Smokefree event information and resources out to young people around the country. The cokesmokefreerockquest booklet and entry forms were due in schools at the end of February, ready for the first heats in Southland on the April 5.
Below are the dates for the regional and national finals:
| Southland | 2 May |
Manawatu | 27 June |
| Otago | 3 May |
Auckland | 25 July |
| Timaru | 23 May |
Manukau | 26 July |
| Christchurch | 24 May |
Gisborne | 1 August |
| Nelson | 30 May |
Napier | 2 August |
| West Coast | 31 May |
Rotorua | 8 August |
| Taranaki | 13 June |
Tauranga | 9 August |
| Wanganui | 14 June |
North Shore | 15 August |
| Wellington | 20 June |
Northland | 16 August |
| Waikato | 21 June |
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| Smokefree Pacifica Beats National Final Wellington | 6 September |
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| Cokesmokefreerockquest National Final Auckland | 11 October |
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This year Smokefree will work with the Young Designer Awards to promote the Smokefree message to the teen audience. We will be a category sponsor for the cultural fashion design section. Information and entry forms were sent to schools at the end of 2002. Entries close at the end of May with submissions due by 5pm on August 22.
The prize giving ceremony will be held on October 16 in Christchurch and will be organised and event -managed by St Andrew’s High School. This event helps the Smokefree Teens Programme reach young people who may not be interested in our other teen events. It also provides the opportunity to engage youth who have a passion for the creative design of fashion, which our research tells us is a hot button for youth.
If you would like to know anything more about this year’s Smokefree Teens Events call DONNA on 04 472 5777 or email donna@healthsponsorship.co.nz.
Research
Preliminary results from the 2002 Youth Lifestyle Study (YLS) have been released, and show some positive signs in youth smoking prevalence rates. The YLS is a biennial school-based survey that, in 2002, collected information about smoking behaviours and attitudes from more than 3,400 Year 10 and 12 students.
The report shows that in 2002, 12.9% of all students reported smoking daily (compared to 14.9% in 2000). Specifically, 12.5% of Year 10 students and 13.5% of Year 12 students reported smoking daily in 2002 (compared to 14.6% and 15.3% respectively in 2000).
Although smoking prevalence rates seem to have decreased slightly between 2000 and 2002, there were still major differences between certain groups. Maori were more than twice as likely as non-Maori to report being daily smokers (25.5% and 10.6% respectively), and girls smoked more than boys in 2002 (15.5% and 10.5% respectively).
There is also information that highlights possible influences on youth’s likelihood to smoke. For example, four-fifths of daily smokers reported that their best friend smoked. In terms of exposure to smoking at home, 48.8% of daily smokers reported that their father smoked and 47.2% reported that their mother smoked. This compares with 25.0% and 21.0% of those who did not smoke daily.
Respondents were asked what their belief was on the harm of second-hand smoke. Just over half of daily smokers (51.8%) believed that other people’s smoke was harmful (compared to 50.0% in 2000), while 64.7% of non-smokers believed that other people’s smoke was harmful (compared to 57.2% in 2000). This suggests that non-smokers are becoming more aware of the health issues related to second-hand smoke than smokers.
We will keep you up to date over the coming months on more findings from the YLS.
HSC was the primary contributor to the Youth Lifestyle Survey, with support from The Cancer Society, The Quit Group and the Social and Behavioural Research in Cancer Group at University of Otago. Fieldwork was conducted by NFO Research. For any queries about this information please contact either BEN or ANARU at the Health Sponsorship Council.
Shopping list… (www.healthsponsorship.co.nz)
The shop is fully stocked, with the exception of Auahi Kore backpacks. I am expecting more mid-March.
I have been receiving a number of incomplete orders lately. Please include details regarding branding, colour, size etc.
Be quick for our March special. We are discounting Medium size White JB design tees for only $18, while stocks last.
Who’s who
Iain Potter Director (iain@healthsponsorship.co.nz)
Trevor Shailer Auahi Kore brand manager (trevor@healthsponsorship.co.nz)
Marija Vidovich Smokefree Sport manager (marija@healthsponsorship.co.nz)
Donna Watson Smokefree Teens manager (donna@healthsponsorship.co.nz)
Felicity Close Communications/PR (felicity@healthsponsorship.co.nz)
Bike Wise manager
Mon / Weds / Fri only
Fenn Gordon Smokefree Arts (fenn@healthsponsorship.co.nz)
Mon only
Tues to Friday contactable at - (fenn@xtra.co.nz)
Wendy Billingsley SunSmart brand manager (wendy@healthsponsorship.co,nz)
Anaru Waa Policy and Research (anaru@healthsponsorship.co.nz)
Kiri Milne Research & Evaluation (kiri@healthsponsorship.co.nz)
Ben Macrae Research & Evaluation (ben@healthsponsorship.co.nz)
Kristal Hyde Marketing Co-ordinator (kristal@healthsponsorship.co.nz)
Debbie Moody Office Administration/Accounts (debbie@healthsponsorship.co.nz)
Sharda Dahya Merchandise (sharda@healthsponsorship.co.nz)
Zara Wortley Reception (zara@healthsponsorship.co.nz)
General Enquiries (info@healthsponsorship.co.nz)