Smokefree WearArt 2003 - An 'Artrageous' new schools competition.

 May 2003

click here for printable version
Greetings to all – as you read this we will be in the final stages of preparation for our big day - World Smokefree Day on May 31. Together we have made fantastic progress in encouraging the development of Smokefree/Auahi Kore environments. These achievements could not have happened if we weren’t working together, so thanks for the continued co-operation.

It seems hopeful that we might be aided in our cause by the impending legislation covering workplaces. Let’s keep the momentum up!

Meanwhile, review and planning are the order of the day for SunSmart and Bike Wise activities during the winter months, following a busy summer.

We will be Chat Sheeting again in early July - in the meantime, please let us know if your contact details or staff have changed, so we can update our database.

Have a successful World Smokefree Day and happy Matariki during June.
Obesity Action Coalition
The Obesity Action Coalition (OAC) held its first AGM in March and elected its Board. The elected members are David Roberts (Heart Foundation), Laurie Wharemate (Te Hotu Manawa Maori), Karen Fukofuka (Regional Public Health), Caroline Watts and Gill Genet (Cancer Society of NZ). Additional appointed Board members will be announced during May/June. The Board has appointed Celia Murphy as executive director. Celia will start in mid May and those of you interested in obesity, nutrition and physical activity-related issues will no doubt be hearing from her. If you want to join the OAC email Susie at coord@healthsponsorship.co.nz

Tobacco Control Research
The Tobacco Control Research Strategy was launched on May 1 at Parliament. The Hon Damien O’Connor hosted researchers and other tobacco control workers at a symposium which highlighted the importance of research in tobacco control and the need for more investment in this area. Anaru Waa and Ben Macrae from the HSC took part in the symposium. Anaru presented initial findings from a Quitline NRT study he led, and Ben presented findings from the HSC Smokefree and Auahi Kore biennial monitors, specifically second hand smoke data.

If you would like a copy of the Research Strategy please email zara@healthsponsorship.co.nz

Social Marketing Conference 2003
Enclosed with the Chat Sheet is a ‘Call For Abstracts’ for New Zealand’s first Social Marketing Conference. If you are not submitting an abstract, please still note the dates as it will be an excellent conference for anyone interested in social change. A registration brochure will be sent out in July.

  • It is non-partisan
  • Its primary focus is advocacy, not the implementation of programmes
  • It is inter-sectoral, employing a wide range of strategies
  • It will endeavour to be appropriate and effective for high risk groups
  • It will endeavour to be appropriate and effective for Maori

Bike Wise… (www.bikewise.co.nz)

The current focus for Bike Wise is the Bike Wise Mountain Bike Jam series. The only national mountain bike event for 5-13 year olds, the series aims to encourage children onto their bikes, at the same time improving their riding skills.

All courses are on flat or rolling terrain and are manageable for fit children. Participation is the name of the game, with all riders receiving a medal, certificate and sponsors' goodies on completion of the course.

The first five (of seven) Mountain Bike Jams have taken place (Christchurch, Invercargill, Dunedin, Wellington and Rotorua) with North and South Auckland coming up during the next couple of weekends.

Christchurch saw 380 kids (up from 150 last year) and about 500 parents turn up. Children’s TV programme “What Now” attended and broadcast both live and delayed coverage.

Nearly 200 took part in the Invercargill event, with a further 180 in Dunedin, 440 in Wellington, and 450 in Rotorua. Feedback so far has been excellent, with positive emails arriving from event organisers.

Once the Jams are over it’s time to start planning for Bike Wise Week 2004.


Smokefree… (www.smokefree.co.nz)

World Smokefree Day 2003 (May 31)
It’s exciting to see the build-up of activities around the country as World Smokefree Day approaches.
The website is operating - you can view it on www.worldsmokefreeday.com. Please send in a brief outline of what you are up to so we can put it up on the website for others to see - it would be great to share your good ideas.

The free kits have been sent out to each WSD regional team contact person, and purchase orders have also been filled. If you did not receive exactly what you asked for please let WENDY know – with so many orders, errors can occur. We are trying to turn late orders around as fast as possible.

We are fortunate to be able to place media in support of WSD. Television ads include the ‘Baby’, ‘Bar’ and ‘Smokefree Sport’ commercials. There will be radio ads in the final week of May, and a newspaper ad will appear in the Sunday papers on May 25, and in the major dailies on May 31.

For any information or feedback please contact wendy@healthsponsorship.co.nz

Smokefree Sport
Greetings from Smokefree Sport – I hope this finds you all warm and healthy as the winter months approach.

Our latest sport resource, a poster and sticker featuring Silver Fern Sheryl Clarke, is enclosed for your information. Sheryl is a great role model for the Smokefree Sport programme and is fully supportive of the kaupapa. These resources are available for purchase through SHARDA.

There has been a pleasing response to the Smokefree Sport Health Workers Resource Kit. Please keep your feedback coming in so we can continue to make improvements to the kit. These are available from SHARDA for $30 each plus GST.

Congratulations to all the health workers working to create Smokefree sporting environments – we’ve been receiving fantastic press clippings detailing your successes. For an added incentive, we have two $500 prize packages of merchandise/signage for health workers to use in sporting settings. Email or write to MARIJA (Marija Vidovich, Health Sponsorship Council, P O Box 2142, Wellington) with your success stories by June 20. All entries will go into the draw to win one of the prizes and the other prize will go to the most inspirational success showing real commitment by a sports club to the kaupapa. Email - marija@healthsponsorship.co.nz

The current focuses of the sport programme are:
  • Supporting health providers at grassroots level to create more Smokefree sporting environments.
  • Development of a presence within the HSC website. As well as offering general information, it will aim to be a tool for health workers and will house the national Smokefree Sports club database.
  • Winter sporting codes of netball and rugby league.
  • Continuing to add to the database (please, keep the details of your Smokefree clubs coming!).

Keep up the great work - I look forward to talking to many of you over the next few months. MARIJA


SmokefreeArts… (www.smokefreearts.co.nz)

Smokefree Arts is busy with the final year students of Te Whaea – the National School of Dance and Drama this month. Both the dance and drama third year students are in the middle of preparations for their own shows.

For the dance students, this means choreographing their own work. This year they’ve chosen to work with another group who also work in partnership with Smokefree, the New Zealand percussion group Strike. This co-operation works well for Smokefree, as it ensures a clear and consistent health message is delivered to performing arts practitioners and their audiences.

Rather than all working together on one show, the drama students form cooperatives, which then choose a play to produce. There are three cooperatives this year and they are choosing their works at present.

All these projects require the students to undertake all the work involved, including liaising with set and costume designers, writing contracts, organising marketing and publicity and working with Smokefree Arts. It’s a valuable learning experience for the students – and it allows Smokefree Arts to work directly with a group considered high risk.

Student shows are open to the public – so if you are in Wellington during the next three months check out the Te Whaea website: www.tewhaea.org.nz - and take the opportunity to see the next generation of dancers and actors before they become household names!


Auahi Kore Panui ... (www.auahikore.co.nz)

Nga mihi nui ki a koutou – Kia ora everyone. We are soon to release of our second Auahi Kore maramataka (calendar) to celebrate Matariki (Maori New Year). The images reflect the growing support by various roopu and organisations proud to walk the talk for the kaupapa, and the awesome mahi by everyone. We have also developed a Maori language pack with the Maori Language Commission to promote both Auahi Kore and korero o te reo Maori during the time of Matariki.

The Auahi Kore programme has appointed a new Auahi Kore kaimahi - Kristal Hyde, of Ngati Raukawa and Ngati Kahungunu descent. Kristal has a background in marketing and is passionate about nga mea Maori. During the next few weeks we will be out introducing Kristal to the team of movers and shakers!

As mentioned in the last Chat Sheet, several Auahi Kore kaimahi met recently to discuss future direction and the need to develop some consistency for the Auahi Kore kaupapa. It was a great opportunity to identify who was doing what and ways to support each other. The plan is to organise regular catch-ups and find ways of continuing the momentum. Notes from the hui are on the Auahi Kore members’ area of the website.

There are a number of Toi Maori (Maori Arts) activities coming up that will carry the Auahi Kore kaupapa, as it has been adopted as part of their operating philosophy. This is great news for us - it has come about through a shared understanding and commitment to the overall kaupapa of being Maori.

Keep an eye on the members’ area of the website for regular panui and information about Auahi Kore-supported activities and events in your rohe.


Marae Auahi Kore
The long awaited resource is coming together. A national database has been established to provide ongoing support to our marae - the real work begins once the decision to become Auahi Kore has been made. Look out for the new signage and material accompanying this resource.

Please remember that the marae resource has been developed to assist the work with marae. If you have any comments please do not hesitate to contact TREVOR.

Finally, congratulations to Whareroa marae in Tauranga Moana, which launched its Auahi Kore policy on the March 22 – Mihi atu!



Smokefree Teens… (www.lungfish.co.nz)

Cokesmokefreerockquest 2003
It’s that time of year again, when suburban garages and school music rooms become makeshift concert venues and parents and friends are suddenly discerning music critics. The cokesmokefreerockquest has begun its national competition tour and is shaping up to be another fantastic year, with 600 entries expected and finals in 20 regions. The teen programme has a couple of tickets available for each region, if you would like these, or any information to help in your health promotion to schools, please contact DONNA.

Smokefree WearArt – An ‘artrageous’ school competition
The Smokefree Teens Programme is introducing Smokefree WearArt – a performance competition for secondary school students based on, and officially supported by, the hugely successful Montana World of WearableArt Awards.

Smokefree WearArt is more than a fashion parade – students will present their originally designed and constructed costumes in a choreographed, themed presentation with a soundtrack and lighting.

Smokefree WearArt offers the opportunity to create Wearable Art that could go on to be part of the 2003 Montana World of WearableArt Awards. Eligible WearArt costumes may also be exhibited in the WOW Gallery at the World of WearableArt and Collectable Cars complex in Nelson.

The regional finals are scheduled as follows:

Southland Civic Theatre Tuesday August 5
Canterbury Theatre Royal Thursday August 7
Nelson Marlborough Trafalgar Centre Thursday August 14
Wanganui Royal Opera House Thursday August 21
Gisborne Events Centre Saturday August 23

If you would like more information about this event please contact DONNA.


Bikewise… (www.bikewise.co.nz)

The current focus for Bike Wise is the Bike Wise Mountain Bike Jam series. The only national mountain bike event for 5-13 year olds, the series aims to encourage children onto their bikes, at the same time improving their riding skills.

All courses are on flat or rolling terrain and are manageable for fit children. Participation is the name of the game, with all riders receiving a medal, certificate and sponsors' goodies on completion of the course.

The first five (of seven) Mountain Bike Jams have taken place (Christchurch, Invercargill, Dunedin, Wellington and Rotorua) with North and South Auckland coming up during the next couple of weekends.

Christchurch saw 380 kids (up from 150 last year) and about 500 parents turn up. Children’s TV programme “What Now” attended and broadcast both live and delayed coverage.

Nearly 200 took part in the Invercargill event, with a further 180 in Dunedin, 440 in Wellington, and 450 in Rotorua. Feedback so far has been excellent, with positive emails arriving from event organisers.

Once the Jams are over it’s time to start planning for Bike Wise Week 2004.


SunSmart… (www.sunsmart.co.nz)

The SunSmart Programme for the 2002/03 season is in its final stages. The summer activity is over and there are now just a few sponsorships still to be evaluated, and research reports to be received.

We are already looking forward, and action plans for next summer will be finalised once we have received the two key pieces of research from this season. These are the Communications Campaign research, and the Sun Safety Triennial Survey.

For information or feedback contact WENDY- wendy.billingsley@cancer.org.nz (Monday & Tuesday) and wendy@healthsponsorship.co.nz (Wednesday to Friday). My phone numbers are (HSC) 04 472 7222, (Cancer Soc) 04 494 7270, mobile: 021 176 7563.

Shopping list… (www.healthsponsorship.co.nz)

With the cold weather arriving, we have introduced a wonderful new jacket – the Contrast Anorak. The main body of the garment is black with a contrast strip along top collar, contrast inside storm flap and contrast piping down side panels (the contrast features are all red). The jacket has a full zip, zips on the front side pockets and a hidden tucked away hood. It is good value at $96, but we have a limited number so be in quick. If you would like to view it, go to www.canterburyofnz.com

Of course, while you are out watching sport in your new Contrast Anorak jacket, you’ll need a hot drink. You can take along your green SF/AK thermal mug ($5).

Finally - just a little reminder to include all details (branding, size, colour etc) on your order forms.



Who’s who

Iain Potter Director (iain@healthsponsorship.co.nz)

Trevor Shailer Auahi Kore brand manager (trevor@healthsponsorship.co.nz)

Marija Vidovich Smokefree Sport manager (marija@healthsponsorship.co.nz)

Donna Watson Smokefree Teens manager (donna@healthsponsorship.co.nz)

Felicity Close Communications/PR (felicity@healthsponsorship.co.nz)
Bike Wise manager
Mon / Weds / Fri only

Fenn Gordon Smokefree Arts (fenn@healthsponsorship.co.nz)
Mon only
Tues to Friday contactable at - (fenn@xtra.co.nz)

Wendy Billingsley SunSmart brand manager (wendy@healthsponsorship.co,nz)

Anaru Waa Policy and Research (anaru@healthsponsorship.co.nz)

Kiri Milne Research & Evaluation (kiri@healthsponsorship.co.nz)

Ben Macrae Research & Evaluation (ben@healthsponsorship.co.nz)

Kristal Hyde Marketing Co-ordinator (kristal@healthsponsorship.co.nz)

Debbie Moody Office Administration/Accounts (debbie@healthsponsorship.co.nz)

Sharda Dahya Merchandise (sharda@healthsponsorship.co.nz)

Zara Wortley Reception (zara@healthsponsorship.co.nz)

General Enquiries (info@healthsponsorship.co.nz)




Photos from Bike Wise Week 2003

 March 2003

click here for printable version
Happy New Year - although it feels as though we’re half way through 2003 already! It’s been a busy time for all our brands, particularly Bike Wise – read all about Bike Wise Week below.

HSC staff – comings and goings
Amanda Barber, our receptionist for two years, has left to pursue studies. Her replacement is Zara Wortley, who starts on March 10. Also starting that day is Kristal Hyde, replacing Dave Nuku who left some months ago. Kristal, of Ngati Raukawa descent, will work principally on Auahi Kore programme activities.

Board members – new faces
We welcome three new members to our Board and farewell Pat Barwick, Irihapeti Ramsden and Cathy Hemsworth, all of whom contributed greatly to the development of the HSC over the years. The new members are Tracey Bridges (Wellington), Allison Roe (Auckland) and Paul White (Northland) of Ngai Tupoto hapu of Te Rarawa iwi. Hopefully you will have the opportunity to meet the new members as they attend our activities during the year.
New Smokefree and Auahi Kore year 10 school resources
In November two new resources were sent out to all schools with year 10 students. They are “Smokefree Messages,” a resource to support level 5 of the English Curriculum, and “Kia Auahi Kore o Whakaaro,” a resource to support levels 4 and 5 of the Maori language curriculum. They comprise a video and teachers’ guide.

HSC, Cancer Society, Te Hotu Manawa Maori, Heart Foundation and the Asthma and Respiratory Foundation oversaw the development of the resources. They were produced by Learning Media Ltd after research with teachers, development of drafts, trials in schools and adjustment. Regrettably, budget has limited availability to one set per school.

Obesity Action Coalition
HSC has been working with a number of other agencies to establish the Obesity Action Coalition. This has come about due to widespread concern about obesity in New Zealand, and its effects on the health of New Zealanders.

The interim board comprises representatives from the Cancer Society (Carolyn Watts), SPARC (Diana O’Neill), Community and Public Health (Janelle Mackie), Te Hotu Manawa Maori (Laurie Wharemate), New Zealand Recreation Association (Brian Fisher) and HSC (Iain Potter). The coalition has agreed:

  • It is non-partisan
  • Its primary focus is advocacy, not the implementation of programmes
  • It is inter-sectoral, employing a wide range of strategies
  • It will endeavour to be appropriate and effective for high risk groups
  • It will endeavour to be appropriate and effective for Maori

Membership is open to all non-profit organisations (not individuals) that share common objectives with the coalition. There are two categories of membership – voting members ($50 per annum) may nominate and vote, while participating members ($30 per annum) have no voting or nominating powers but receive newsletters and may speak at annual general meetings.

There will be one vote per organisation and the person holding the voting rights should be included on the membership application form.

If you wish to become a member please contact the project coordinator Susie Greene on (04) 472 5777 (Tuesday and Thursday mornings) or email her on coord@healthsponsorship.co.nz.When she receives your voting membership application form, you will be sent a nomination form for the election of Board members at the inaugural meeting on March 17 at Turnbull House, 25 Bowen St, Wellington.


Bike Wise… (www.bikewise.co.nz)

Bike Wise Week was once again a huge success. The only nationally co-ordinated week promoting biking as a fun, healthy, means of transport and recreation, Bike Wise Week is unique in this country.

Bike to Work Day was extremely popular. Held in 20 centres, an estimated 8,000 bikers participated, stopping along the way to enjoy breakfast provided by Kelloggs, Mainland, Starbucks and Bluebird.

Another success was the Bike Wise Business Battle. Run nationally for the first time, the battle is an inter-house competition to encourage people onto a bike. Nearly 200 companies and 37,000 employees (across 17 business sectors) took part.

Battle participants biked 190,800 kms during the week. That's the equivalent of riding 5.6 times around the world! Telecom took the national prize for greatest distance travelled, clocking 10,000 kms. The winner of the other national prize, the EECA prize for the greatest number of commuter trips, went to Nayland Physiotherapy with an average of 6 trips/employee during the week.

Winners of the 15 categories were:

Law Greymouth Police Greymouth
Manufacturing Macpac Wilderness Equipment Ltd Christchurch
Finance Westpac eBusiness, Wellington
Government Toi Te Ora Public Health - Whakatane office Whakatane
Other Cycling New Zealand Federation Inc, Wellington
Education AUT Science & Engineering Auckland
Transport Owens Transport Ashburton Christchurch
Engineering/Architecture Designed It Ltd Christchurch
Construction Hitech Commercial Interiors Wellington
IT Data Freight Auckland
Health and Fitness Nayland Physiotherapy Nelson
Marketing Datamine Wellington
Communication Neltech Communications Ltd Nelson
Retail Stoke Cycle Centre Nelson
Accounting Chapman Giller Roe Limited Taihape
Energy Shell Todd Oil Services Ltd - Pohokura Project Team New Plymouth

Bike Wise Week offers a great opportunity to make the most of a high profile national event to draw attention to biking (the issues and opportunities) in your community. Thanks to all involved in this event –we look forward to working with you again next year.


Smokefree… (www.smokefree.co.nz)

World Smokefree Day 2003 (31 May)
As World Smokefree Day approaches, plans are falling into place. We recently mailed out an order form for WSD-specific resources, with orders due back by March 10. New resources include Let’s Clear the Air for Us/Atea Watea mo tatou posters and tee shirts, World Smokefree Day badges, a baby Second-hand Smoke Kills card, and Let’s Clear the Air in Sport resource kit.

Information about other resources was also included – some of which are available from HSC directly, and others from Te Hotu Manawa Maori. Anyone can purchase these resources.

In a separate initiative, the WSD Group plans to give away resource kits for use in WSD health promotion activities. The group needs to know if each region has teams, and if so, who is the contact person, and who is in the team, in order to work out distribution of the kits. Thank you to those who have supplied this information already. If you have not, you may miss out on free stuff! Please send details to wendy@healthsponsorship.co.nz

A website (www.worldsmokefreeday.com) is being developed and will go live on 1 April (fingers crossed!). This year it will be very simple, however in future we hope to add chat facilities etc.

Planning is underway for national media around World Smokefree Day. We will let you know as this starts to take shape.

Smokefree Sport
The major summer code in the Smokefree Sport programme is surfing, with the Smokefree Arnette Women’s Championships held in early March. Congratulations to Smokefree role model Lisa Hurunui for taking out the Open Women’s title. Lisa is from Gisborne and is aiming to break into the women’s world pro circuit. Our latest sport resources, enclosed, feature Lisa on a poster and sticker. (These are detailed on the resource list and are available through SHARDA.) Surfing continues to provide positive role model association for the brand.

Netball
Nearly all netball regions are now on board in terms of promoting the Smokefree message at regional and centre (netball courts) level. This relationship is about ensuring that netball venues are Smokefree and have active policies, rather than about sponsorship. Thanks to all health providers who have been working on this project, we look forward to seeing a reinvigoration of the message at grassroots level during 2003.

National Database
The database of Smokefree sports clubs and organisations is being built. Thanks to everyone that has contributed. Please keep the data coming – remember this will be a useful tool for all. The minimum requirement for being on the database is 100% Smokefree indoors. Email marija@healthsponsorship.co.nz with club details.

Health Workers Resource Kit
The Smokefree Sport presentation resource is available and it’s an ideal starting point for those working with sports clubs. It features all the resources, including a power point presentation and notes, needed for presentations to sports organisations on going Smokefree in sports. This is available for $30 plus GST from SHARDA. A big thank you to the team at CPH in Christchurch and Wendy Fulton at Auckland Cancer Society for their collaboration on this project.

Smokefree Arts
Coming up shortly is the new work from Black Grace, Surface, accompanied by the popular Human Language which premiered in last year’s New Work season. Black Grace is an important part of Smokefree Arts’ communication plan – it takes the Smokefree message directly to key Maori and Pacific Island audiences.

Surface and Human Language will be performed at the Taranaki Arts Festival in early March, followed by a season at Auckland’s Sky City Theatre from March 26 to April 5. For more details check out the Smokefree Arts website at www.smokefreearts.co.nz

Surface draws on Neil Ieremia’s interpretation of the Samoan legend of Tatau and the art of Pe’a - tattoo design – to explore the collision of old and new in contemporary culture. Through dance, Ieremia translates his many definitions of the word surface - land, earth, culture, skin, façade, emerge, come to light. Surface also sees the return of female dancers into the Black Grace fold - an essential acknowledgment of women’s place, energy and surfaces.

Human Language brings together feminine beauty, masculine strength, wit, surreal imagery and the wonder of the gift of physical language.


Auahi Kore Panui ... (www.auahikore.co.nz)

Kia ora everyone. Hard to believe March has arrived! A planning hui in mid-March has been organised with a number of Auahi Kore kaiwhakahaere. The purpose is to share ideas and to discuss ways to collaborate on key strategies for the year ahead. The underlying philosophy is to "work smarter rather than harder". An update of key outcomes from this hui will be posted on the Auahi Kore web-site (members’ area).

As mentioned in the last Chat Sheet, Auahi Kore has completed a report on secondary school kapa haka. Key findings included the need for the event to be held every two years at the end of the third term, and the need for a national organisation to oversee the event. Our plan is to establish the Auahi Kore kaupapa as part of the structure of kapa haka, rather than being perceived as a sponsor’s message.

Auahi Kore is working to produce another maramataka (calendar) to celebrate Matariki (Maori New Year) on July 1 2003. Matariki is a celebration of our culture, language, history and whanau, so too is Auahi Kore. This is an opportune time to develop a strong relationship between being Maori and Auahi Kore. It will be a showcase of positive Maori images from groups and individuals who are committed to the Auahi Kore kaupapa. If you have any ideas or would like to submit an image for the maramataka then please contact TREVOR - all images will be confirmed by 7 April 2003.

National Auahi Kore conference - please note a date has yet to be confirmed as we are looking at availability of venues in Wellington. ATAK, THMM and Auahi Kore are the main roopu putting this together. Engari, if you would like to provide comment or ideas for the hui then kaua e whakama - don't be shy! This hui should provide direction and a vision for our mahi and what we hope to achieve collectively.

Don’t forget to check out the Auahi Kore website, if you haven’t already. Meanwhile, that’s all from TREVOR. Kia ora.


SunSmart… (www.sunsmart.co.nz)

Much of the SunSmart activity has taken place for the season. Many of the sponsorships have finished or are in their last few weeks. A number of community events have also benefited from SunSmart resources, with just a few still to take place.

A national shade strategy is being written, and a draft will be taken wider for consultation over the next couple of months.

The communications campaign has gone well. We have yet to receive the results from radio, but the television evaluation was extremely good. In fact the Tiger Prawn ads received 209% more airtime than we paid for. TV3 and Prime were incredibly generous, and played the ads in their free, bonus spots.

The evaluation for the overall campaign is being written and we should have the report in the next few weeks. We are also waiting for results from the triennial survey.


Smokefree Teens… (www.lungfish.co.nz)

Smokefree Teens is already busy - with school underway, programme and event partners are working hard to get all Smokefree event information and resources out to young people around the country. The cokesmokefreerockquest booklet and entry forms were due in schools at the end of February, ready for the first heats in Southland on the April 5.

Below are the dates for the regional and national finals:
Southland 2 May
 Manawatu 27 June
Otago 3 May
 Auckland 25 July
Timaru 23 May
 Manukau 26 July
Christchurch 24 May
 Gisborne 1 August
Nelson 30 May
 Napier 2 August
West Coast 31 May
 Rotorua 8 August
Taranaki 13 June
 Tauranga 9 August
Wanganui 14 June
 North Shore 15 August
Wellington 20 June
 Northland 16 August
Waikato 21 June
Smokefree Pacifica Beats National Final Wellington 6 September
Cokesmokefreerockquest National Final Auckland 11 October


This year Smokefree will work with the Young Designer Awards to promote the Smokefree message to the teen audience. We will be a category sponsor for the cultural fashion design section. Information and entry forms were sent to schools at the end of 2002. Entries close at the end of May with submissions due by 5pm on August 22.

The prize giving ceremony will be held on October 16 in Christchurch and will be organised and event -managed by St Andrew’s High School. This event helps the Smokefree Teens Programme reach young people who may not be interested in our other teen events. It also provides the opportunity to engage youth who have a passion for the creative design of fashion, which our research tells us is a hot button for youth.

If you would like to know anything more about this year’s Smokefree Teens Events call DONNA on 04 472 5777 or email donna@healthsponsorship.co.nz.

Research

Preliminary results from the 2002 Youth Lifestyle Study (YLS) have been released, and show some positive signs in youth smoking prevalence rates. The YLS is a biennial school-based survey that, in 2002, collected information about smoking behaviours and attitudes from more than 3,400 Year 10 and 12 students.

The report shows that in 2002, 12.9% of all students reported smoking daily (compared to 14.9% in 2000). Specifically, 12.5% of Year 10 students and 13.5% of Year 12 students reported smoking daily in 2002 (compared to 14.6% and 15.3% respectively in 2000).

Although smoking prevalence rates seem to have decreased slightly between 2000 and 2002, there were still major differences between certain groups. Maori were more than twice as likely as non-Maori to report being daily smokers (25.5% and 10.6% respectively), and girls smoked more than boys in 2002 (15.5% and 10.5% respectively).

There is also information that highlights possible influences on youth’s likelihood to smoke. For example, four-fifths of daily smokers reported that their best friend smoked. In terms of exposure to smoking at home, 48.8% of daily smokers reported that their father smoked and 47.2% reported that their mother smoked. This compares with 25.0% and 21.0% of those who did not smoke daily.

Respondents were asked what their belief was on the harm of second-hand smoke. Just over half of daily smokers (51.8%) believed that other people’s smoke was harmful (compared to 50.0% in 2000), while 64.7% of non-smokers believed that other people’s smoke was harmful (compared to 57.2% in 2000). This suggests that non-smokers are becoming more aware of the health issues related to second-hand smoke than smokers.

We will keep you up to date over the coming months on more findings from the YLS.

HSC was the primary contributor to the Youth Lifestyle Survey, with support from The Cancer Society, The Quit Group and the Social and Behavioural Research in Cancer Group at University of Otago. Fieldwork was conducted by NFO Research. For any queries about this information please contact either BEN or ANARU at the Health Sponsorship Council.


Shopping list… (www.healthsponsorship.co.nz)

The shop is fully stocked, with the exception of Auahi Kore backpacks. I am expecting more mid-March.

I have been receiving a number of incomplete orders lately. Please include details regarding branding, colour, size etc.

Be quick for our March special. We are discounting Medium size White JB design tees for only $18, while stocks last.


Who’s who

Iain Potter Director (iain@healthsponsorship.co.nz)

Trevor Shailer Auahi Kore brand manager (trevor@healthsponsorship.co.nz)

Marija Vidovich Smokefree Sport manager (marija@healthsponsorship.co.nz)

Donna Watson Smokefree Teens manager (donna@healthsponsorship.co.nz)

Felicity Close Communications/PR (felicity@healthsponsorship.co.nz)
Bike Wise manager
Mon / Weds / Fri only

Fenn Gordon Smokefree Arts (fenn@healthsponsorship.co.nz)
Mon only
Tues to Friday contactable at - (fenn@xtra.co.nz)

Wendy Billingsley SunSmart brand manager (wendy@healthsponsorship.co,nz)

Anaru Waa Policy and Research (anaru@healthsponsorship.co.nz)

Kiri Milne Research & Evaluation (kiri@healthsponsorship.co.nz)

Ben Macrae Research & Evaluation (ben@healthsponsorship.co.nz)

Kristal Hyde Marketing Co-ordinator (kristal@healthsponsorship.co.nz)

Debbie Moody Office Administration/Accounts (debbie@healthsponsorship.co.nz)

Sharda Dahya Merchandise (sharda@healthsponsorship.co.nz)

Zara Wortley Reception (zara@healthsponsorship.co.nz)

 General Enquiries (info@healthsponsorship.co.nz)






PREVIOUS CHAT SHEETS


December 2002

click here for printable version

T’is the season… to start panicking about Christmas shopping, and wondering where the hours needed to finish off the year’s jobs are going to come from! In the middle of all the rushing around, it’s nice to take time out to reflect on accomplishments for 2002.

Once again, we say a big THANK YOU to everyone we’ve worked with this year. Together, we believe we’ve made a difference to the way people think about health issues.

More people are aware of the dangers of second hand smoke. More social environments have introduced Smokefree policies and, anecdotally, it seems more people are insisting on their right to clean air. Let’s try to maintain the momentum in 2003.

We were very pleased to receive an acknowledgement from the World Health Organization for our role
in making sporting settings Smokefree in NZ. However, as our Chairman said at the presentation, we only succeed because of the willingness, innovation and energy of community based workers - people who do not often gain the recognition they deserve - so to all of you - kia ora and thank you again.

HSC will be closed from December 20 2002 to January 6 2003. We wish you all a very happy, safe Christmas and New Year.

    Photographs from the World Health Organization (WHO) Presentation

    		 From left top going clockwise

    WHO representative for the Western Pacific, Dr Shichuo Li, with Stephen Fleming, New Zealand Cricket Captian and children from Karori Normal School.

    Sport celebrities, Erin Rush, Captian of the Wellington Smokefree Pride Women’s Rugby Team, Irene Van Dyk, Silver Fern Netball Player and Stephen Fleming with Karori Normal students.

    Associate Minister of Health, the Hon Damien O’Connor, instructing a blind folded Irene Van Dyk on just how far away the goal post really is!

    Sport celebraties with Hon Damien O’Conner, Dr Colin Tukuitonga - Director of Public Health, Ministry of Health and Dr Shichuo Li.

    The netball shoot out competition: Dr Colin Tukuitonga, Stephen Fleming (with training cricket ball) Erin Rush (with rugby ball) and Hon Damien O’Connor

    Athol Mann with staff and contractors from the Health Sponsorship Council.

    Dr Karen Poutasi – Director General of the Ministry of Health, Athol Mann – Chairman, Health Sponsorship Council and Iain Potter – Director, Health Sponsorship Council.

    Smokefree… (www.smokefree.co.nz)

    Smokefree Sport
    All is quiet on the event front, giving us the opportunity to work more with health providers on grassroots initiatives in sporting settings. As you’ll be aware, our focus is continuing to move away from one-off events and sponsorships to establishing ongoing relationships with organisations committed to making permanent Smokefree/Auahi Kore environmental change.

    On the subject of permanent change, keep the lists of Smokefree Clubs coming in for the national database – we want a really comprehensive list to publish on the website.

    Enclosed with this Chat Sheet is a sample of our new sport resource – ‘The effects of cigarette smoking on sports performance’. While we continue to use the soft-sell approach to promote Smokefree/Auahi Kore in sporting settings, this information will be really useful for sporting code development personnel in their programmes. It’s also a good role-modelling resource. The leaflet is available from SHARDA in packs of 200 for $35 plus GST per pack.

    Also in the pipeline is a ‘Let’s Clear the Air in Sport’ resource kit, which will be available to health promoters working with sports organisations that want to go Smokefree/Auahi Kore. The kit will include a power point presentation (printable to overhead), presentation guidelines and Smokefree Sport print resources, and aims to promote a consistent message nationwide. This is being developed and will be tested early in 2003, with an aimed release in time for World Smokefree Day 2003. Watch this space.

    Finally, a reminder to call MARIJA if you would like to share winning ideas in Smokefree Sport from your region. The more ideas we pass on, the less duplication and greater efficiency.


    Smokefree Arts
    Te Whaea: the National School of Dance and Drama in Wellington is winding up for the year, and the graduating students in the Toi Whakaari: Drama School enter the industry entirely Smokefree!

    Students are required to devise, present and implement their own sponsorship proposals with Smokefree Arts throughout the year. In doing this they both own and deliver the Smokefree message to their peers and audiences. This year’s projects were effective and compelling in their delivery of the Smokefree message - utilising voice-overs, smart lights and photography.

    The drama school graduating performance, The Rover by 15th century playwright Aphra Benn, and the dance school’s graduation performance both took place during November. We wish the graduates of both Schools the best of luck in their future careers.

    Black Grace completed its tour of New Works in Auckland on November 30, and Charlotte Yates and Mahinarangi Tocker have made it to the bottom of the South, via the West Coast including a side trip to Stewart Island and are now on their way back up the other side.

    A big thanks to PHU staff who have brought staff and clients to performances sponsored by Smokefree Arts throughout 2002!


    Auahi Kore Panui ... (www.auahikore.co.nz)

    Kia ora everyone. Auahi Kore has been keen to support secondary school kapa haka for some time, in order to communicate with rangatahi. With the help of our research team we have sent out more than 600 surveys to Maori teachers to ascertain their views regarding the future development of a national event. The surveys are coming back thick and fast with heaps of positive comments - a report will be written and sent back to the teachers and stakeholders with key recommendations. It is hoped that this report will provide the opportunity for the Auahi Kore kaupapa to be established with secondary school Kapa Haka, as an extension of our awhi of the senior Kapa Haka. This report will be available (when completed) on the website (www.auahikore.co.nz) in the members area only. So log on to register – the site is now improved and will be keeping everyone updated.

    Some key Auahi Kore-supported events are scheduled over the next few weeks. These events provide the opportunity to create more Auahi Kore environments through ongoing korero with the organisers, and to raise the awareness of the kaupapa with participants and spectators. If you would like to get along to
    support - check out the calendar for details or give TREVOR a call or email.

    Auahi Kore sun visors have been produced to support the upcoming 'Auahi Kore Maori Touch Nationals' - let TREVOR know if you're interested in seeing a sample or would like more information. Ideas for merchandise are always welcome.

    Keep up all the great work and make sure you take the time to relax, enjoy the sun and re-charge the batteries over the summer break.


    Smokefree Teens… (www.lungfish.co.nz)

    Cokesmokefreerockquest
    The national final at the Theatre Royal in Christchurch on the October 12 was a great success confirming Smokefree as a message that helps young people realise their dreams. Six high school bands battled it out for one of the most prestigious music awards of the year. Prizes included the recording of two songs at York Street studios in Auckland and $10,000 worth of New Zealand Rock     Shop vouchers. 2002 saw the resurgence of ‘good old Rock ‘n’ Roll’ and the return of ‘the song,’ with some fantastic lyrics and outstanding vocals.

    The prize winners were:
    1st The Have Wanganui High School Wanganui
    2nd Phoenics Rising Mairehau High School Christchurch
    3rd Jessie Westlake Girls’ High School North Shore

    You can check out www.lungfish.co.nz for photos from this year’s Smokefree Teens events and MP3 music files from Xodus, the winners of Smokefree Pacifica Beats in September and The Have from the cokesmokefreerockquest.

    Lungfish
    Lungfish is the spokes-character for the Smokefree Teen Programme. His role is to carry the Smokefree message to the key audience (12-17 year olds) in a way that they understand and respond to, that is neither authoritative nor preachy, but on their level. He has sharpened up his look with a new style and dress code. It’s pretty tough keeping up with the trends! Some of the new images will be on the website before the end of the year.


    SunSmart… (www.sunsmart.co.nz)

    SunSmart Week has been and gone (week beginning November 10) and even though the weather did not reflect the cause, it was well promoted nationally. Minister of Health, the Hon Annette King, hosted a successful launch at Parliament.


    The SunSmart Programme for 2002/2003 includes
    • Research and Evaluation
    • Shade Environments
    • Sports and Community
    • Communications Campaign (Including SunSmart Week activities).

    Sponsorships include:

    • Surf Life Saving Beach Education Campaign
    • Beach Volleyball Pro Tour & NZ Champs
    • Auckland Cricket
    • Northern Districts Cricket
    • Wellington Cricket
    • Whopper Chopper Festivals
    • Canterbury Tennis
    • Waikato Tennis
    • South Canterbury Tennis
    • Mid Canterbury Tennis

    There is also a strong relationship with MetService, Pharmacy Guild, the America’s Cup Marine Ambulance, Vodafone, and the new Cancer Society skincare range, ‘elements’.

    The television ads are showing already, and the radio stings start before Christmas.

    SunSmart resources include tee shirts, hats, sun screen, frisbees, water bottles (UV sensitive), umbrellas, tennis balls, a generic poster, shade poster, bumper sticker, generic sticker, tattoos, and ‘Being SunSmart’ booklets. Contact WENDY or SHARDA for these. Please note my two emails - wendy@healthsponsorship.co.nz and wendy.billingsley@cancer.org.nz. If I’m not at HSC, you may also be able to reach me at the Cancer Society (04 494 7270) or on my mobile: 021 176 7563


    Bike Wise… (www.bikewise.co.nz)


    Bike Wise Week
    Planning is well underway for Bike Wise Week 2003, which aims to encourage people to bike - for fun, for recreation, and for transport.

    Activities range from cycle skills days to Bike to Work and Bike to School promotions. We’ve put a number of “How to” documents on to the Bike Wise website. You can visit the site (www.bikewise.co.nz), download the documents and plan your event. If you don’t have access to the Internet and would like us to send you any of the documents just contact FELICITY.

    The documents are:
    • How to Run a Bike Day
    • The Commuter Challenge
    • Planning a Bike to Work Day
    • Planning a Bike to School Day
    • Being a Cycle Friendly Employer

    Bike to Work Day will once again be run in 25 centres throughout the country. We are still finalising product sponsors for the bikers’ breakfasts - a key part of most Bike to Work Day celebrations.

    Planning is also well underway for the Bike Wise Business Battle (a business house competition to get people biking during the week). We will send out entry forms to businesses in Auckland, Hamilton, Wellington and Christchurch soon.

    This is the first year we've held the 'Battle' as a national competition and we have introduced several new ideas, including the EECA award for the greatest number of commuter trips by bike.

    If you'd like to get involved with Bike Wise Week or the Bike Wise Business Battle contact FELICITY.


    Training

    HSC provides a range of training courses and seminars for people working in community health and social services. The courses are informative, practical and fun, and focus on social marketing, public relations and tobacco control and evaluation. They are tailored to participants’ needs, offering concepts and principles that make a practical difference in day-to-day work. Participants come away with resources that can be used back at the office.

    A timetable of scheduled courses will be available in the new year. However, if your organisation or region has a minimum of 12 people (maximum 20-ish) who wish to do one or more of our courses, HSC will work with you to set up a date and place that works in with your schedules, location and training programme. Courses being offered in 2003 are outlined below.

    For more information, please contact DEBBIE JEFFERY on 025 2404 533.


    Introduction to Tobacco Control
    If you are new to working in the ‘Smokefree’ sector and wondering how it all fits together, then this seminar is designed for you. Also useful for more experienced workers looking for a refresher, the day covers what ‘tobacco control’ actually means and where it fits in the bigger health picture; who’s who within the sector and what parts do they play; and legislation and accompanying advocacy for Smokefree environments. It is an informative and comprehensive one-dayer. All participants take away a resource folder jam-packed with information and contacts in the tobacco control community.

    Social Marketing – Part II
    What is marketing? What is social marketing? How can social marketing help you work more effectively with your communities. During this one-day course you will learn about basic marketing principles and how to apply them to a social /health situation. The day also looks at the stages people go through when making a behaviour change and how you can apply this in the work you do. The day will also help you make sure that what you want people to know and understand, and what your clients hear are the same thing! The Introduction to Social Marketing day is usually run back to back with the Introduction to Public Relations day, to form a two-day ‘introduction’ course. However, both courses can be run independently.

    Introduction to Public Relations
    This course is designed to teach you the basic principles of Public Relations, as well as to help you recognise the PR skills that you already have, but may not have realised! You will find out ‘what is PR?’ and learn about target audiences; who they are, how to define them and how to communicate effectively with them. We will also cover the basic components of PR such as PR planning, the differences between PR and advertising and working effectively with the media. The Introduction of Public Relations is usually run back to back with the Introduction to Social Marketing day to form a two-day ‘introduction’ course. However, both courses can be run independently.

    Advanced Social Marketing
    This two-day course is designed for people who have already attended the Introduction to Social Marketing and Public Relations days or who have at least three years experience working in Health Promotion/Social Marketing. Advanced Social Marketing picks up on the work covered in the Introduction days and extends your depth and breadth of knowledge. The day covers more complex aspects of social marketing such as programme planning and research, and puts more advanced communication/public relations strategies into a social marketing context. Strategies covered include sponsorship, advocacy, media and advertising. As with all HSC courses, the day is designed to ensure the skills you learn are relevant, practical and useful for your day-to-day work.

    Undertaking and Managing Evaluation
    If you work in Health Promotion and Social Marketing then evaluation will be, or should be, a key part of your work. This one-day course is designed to help you get the best health gains from your programmes by effective use of research and evaluation. The day covers concepts such as: Why evaluation is important – what are the impacts of doing or not doing evaluation well?; Programme Planning Theory; Evaluation Theory; and Basic Research Methods, including how to run focus groups and how to undertake a survey. The day also includes how to access research and literature and how to get the most from your research.


    Research

    Purchasing of cigarettes by New Zealand secondary students in 2000
    A recently published study by Rob McGee, Sheila Williams and Anthony Reeder from the Department of Preventive and Social Medicine at the University of Otago Medical School looks at the prevalence of under-age sales of cigarettes to New Zealand secondary school students in 2000. It uses data from the Health Sponsorship Council’s Youth Lifestyle Survey, and shows that nearly a third of fourth and sixth form students aged 14-17 years reported smoking during the 30 days before the survey.

    More than two-fifths (44.3%) of those students usually obtained cigarettes by purchasing them from shops, and over half of those purchases came from dairies or service stations. Other shops that students purchased cigarettes from included supermarkets, takeaway shops and vending machines. The study shows that less than a quarter (23.5%) of those smoking reported someone refusing to sell them cigarettes.

    It also shows that students who usually bought cigarettes from shops smoked more than students who did not usually get their cigarettes from shops. The authors suggest that a more concerted effort in enforcing the ban on selling cigarettes to minors is needed to help reduce smoking among young people. This particular focus of tobacco control is part of and complements a broader plan to reduce the prevalence of smoking in New Zealand.

    The article can be found in the Australian and New Zealand Journal of Public Health 2002, vol. 26 no. 5


    Shopping list… (www.healthsponsorship.co.nz)

    The shop has been quite busy during the last month – but there are still plenty of wonderful gift ideas in stock!

    We have elegant black aprons available with “Smokefree - taste the difference” or “Auahi Kore - kia rongo koe i te reka” embroidered on the pocket at $19.00. If you’re feeling more generous, how about the Merino Wool black jackets priced at $160?

    Sunny days call for sun umbrellas – our large SunSmart or SF/AK sun umbrellas are only $85.

    Thanks for your support and custom during 2002!