Chat Sheet

We are making the final changes to our staff line up in the Auahi Kore camp. Our new Auahi Kore manager, Mere Wilson of Te Ati Hau Nui-a-Paparangi, starts in the middle of October. Mere joins us from the private sector, where she worked in marketing and communications. About a year ago, we decided to enhance our organisational capacity to deliver for Maori by adding several new responsibilities to Trevor Shailer’s role. Trevor now needs to focus full time on those duties, and from mid-October he will be Manager, Maori Development and Communications.

The Social Marketing Conference (October 16 and 17) is shaping up to be an excellent two days. By the end of the early bird registrations in mid September we had over 100 confirmed attendees. If you are planning to attend, please register quickly.

Smokefree… (www.smokefree.co.nz)

Second-hand smoke campaign
The new second-hand smoke workplace commercial went to air on September 14. It will continue through to 25 October.

A ‘workplace’ poster, showing the bar worker in the commercial and the wording “Not everyone can walk away from second-hand smoke,” is available. The posters are free, and can be ordered through ZARA.

The Smokefree Coalition magazine ad, “Spend 30 minutes in a smoky bar and your arteries will react just like a smoker’s,” is available as a poster and is free. It can also be ordered through ZARA.

We have copies of the new ad and the two posters on our website so please spread the word about them. The website address is www.healthsponsorship.co.nz All tobacco control workers are welcome to order free copies of the posters.

We hope these resources are useful. Please contact TREVOR if you would like any more information or would like to provide feedback.

Illustration above: The new Second-hand smoke poster "Not everyone can walk away from Second-hand smoke".

Smokefree/Auahi Kore Regional Co-ordinator’s network
Regular hui have been organised with the regional co-ordinators network as an opportunity to share information as well as identifying projects/initiatives to collaborate on. Last week saw Irene Walker, Jo Holmes, Shirleyanne Brown, Jennifer Lamm, Dave Evans and Victor Pikari in Wellington discussing changes to the legislation and how that might impact on health workers, the second-hand smoke campaign, the Auahi Kore conference and general updates on what’s happening regionally and nationally. For more information on this network please do not hesitate to contact TREVOR.

Smokefree Sport ... (www.smokefreesport.co.nz)
It’s been a busy few months for Smokefree Sport as we plan for the future. The impending legislative changes are very exciting for the programme, as the prospect of all sports clubs becoming Smokefree indoors is likely to become a reality. With so many clubs having already achieved that milestone, the next step is extending the Smokefree environment to cover outdoor sporting spaces.

The database detailing Smokefree clubs around New Zealand is now available on the web – check out Smokefree Sport’s new website - www.smokefreesport.co.nz

I am sure there are still lots of Smokefree sports clubs that we do not know about - therefore they do not feature on the database. Remember to keep MARIJA informed about clubs in your area as they become Smokefree. The more clubs on the database, the better public relations tool this becomes. Remember – clubs must be permanently 100% Smokefree indoors to be included in the database.

This year’s Smokefree Champs netball competition in Hamilton (September 21 to 27) will see a new message promoted - ‘75% of New Zealanders are Smokefree.’ This will be supported with a number of promotional elements and two new 15-second television commercials. The commercials, made by TVNZ and with a heavy focus on netball, are designed to be played within the same ad break. They are action packed, reflective of the brand values of the Smokefree Sport programme and deliver the message in a positive and engaging fashion. They will be used throughout the year in our communications strategy.

On the resource front, the new poster in the Play Breath Live series is a joint initiative with the New Zealand Olympic Committee. The focus is women and sport - a copy is enclosed for your information. Orders can be placed through SHARDA. Several items of Smokefree Sport merchandise are being added to the stock range, see SHARDA’s page for more details.

As always, your feedback and comments are encouraged and appreciated. Please do not hesitate to contact MARIJA to discuss any Smokefree Sport issues.

World Smokefree Day 2004 (May 31)
The World Smokefree Day Group meets at the end of the month to discuss 2004’s activities. Watch this space for further information.

HSC Research and Evaluation Unit update

As you know the HSC and Quit Group are working together to deliver second hand smoke (SHS) campaigns for workplace and domestic settings. With the workplace campaign currently on air our focus is now shifting to the domestic settings campaign that will promote Smokefree homes.

As part of the development of this campaign we have undertaken a comprehensive literature review and commissioned a research company to undertake a qualitative study to help us identify who should be the priority audiences for this campaign and what might motivate smokers to make their homes Smokefree. Below we have summarised some of the findings from both pieces of research.

Literature review
The literature review was undertaken in collaboration with researchers based at the Quit Group and HSC. We focused on four main areas; health effects of second hand smoke, New Zealand figures on second hand smoke exposure in domestic settings, what factors should we be focusing on in relation to second hand smoke and what has been done overseas.

You will be familiar with a lot of the health effects associated with SHS exposure so we will only cover a few here. In terms of cancer causing agents SHS is a group A carcinogen. In relation to children it is known to increase the risk of glue ear, SIDS and respiratory diseases. Among adults it is associated with higher risks of heart disease among non-smokers, and only relatively small exposures to SHS can lead to heart disease.

Most of the information on exposure to SHS in New Zealand was drawn from the HSC’s 2003 Smokefree and Auahi Kore monitor. One in five people said they were exposed to SHS at home. In general Maori were more likely to be exposed to SHS at home than non-Maori. About 3 in 4 homes did not allow smoking at all inside. However, among smokers, about half said smoking is allowed inside the home. In terms of attitudes most people in New Zealand believed that SHS is harmful. However, smokers were less likely to believe this than non-smokers.

In terms of factors that the campaign should focus on, overseas research suggests that the likelihood of smoking bans are associated with smoking status, socio-economic position, education levels and age of people in the household. The influence of a partner, friends and visitors appears to be important as well as whether children are present in the household. Interestingly, awareness of SHS harms does not always seem to be related to whether smoking is allowed in the home.

Finally we looked at what sort of similar media campaigns had been undertaken overseas. A key finding was that ‘denormalising’ smoking around others should be a core component of any SHS campaign. Types of television advertisements that seem to be effective included those that arouse negative emotions (e.g. sadness or fear that someones health will be affected). The campaigns reviewed suggested that messages need to be relevant to the priority group (i.e. people who smoke inside), tap into the effect of their smoking on others and be posed in ways that emphasise the relative risks of SHS exposure.

Qualitative Study
A qualitative study was also commissioned to further explore what might motivate people to make their homes and cars Smokefree. The research involved interviewing 30 people from rural and urban areas in various locations throughout New Zealand.

Key findings of this research included the need to recognize the addictive nature of tobacco and be aware that for some people encouraging them to just smoke outside can be a major step. Of those who had established Smokefree homes most said that the decision to do so had been reactive and prompted by such things as pregnancy, renovations or ill-health of a child. In addition, it was found that smokers usually made the decision on whether or not smoking was allowed inside.

In terms of attitudes towards SHS among those interviewed, most believed that children had a right to be protected from SHS. There was also a general awareness that exposure to SHS was becoming less acceptable. However, some did not link their smoking inside to affecting the health of the children. In particular, a number of parents who smoked did not associate themselves as being role models influencing their children to smoke.

Where to from here?
The research team is now working on refining the campaign objectives in light of this new research. This includes further developing the mass media plan as well as ways of working with community-based health workers.

Auahi Kore Panui ... (www.auahikore.co.nz)

Nga mihi nui ki a koutou. Yes - after nearly 13 years working specifically on Auahi Kore, my role is changing. As mentioned above, I will no longer be the Auahi Kore manager, but I will still be providing support to our Auahi Kore team as part of my new role. I’m excited by the challenges ahead and I would like to take this opportunity to thank all those people who have helped shape the Auahi Kore programme over the years that I have been involved. This is not a goodbye, and I’m looking forward to catching up with everyone at the Auahi Kore conference in October.

I’m also looking forward to introducing Mere Wilson and Kristal Hyde (Marketing Co-ordinator - if you haven’t met her already) to everyone during the next few months.

2003 National Auahi Kore Conference Update
The Organising Committee for this Conference would like to inform you of the latest developments:

Registration dates - The close off date for all registrations is 3 October 2003. No registrations will be accepted after this date. Also note that the registration cost increases after 26 September 2003. Please register early as we have limited spaces available. Dinner - the dinner will now be selected cocktails and drinks, please note this is a change to the initial programme.

Powhiri arrangements - Conference participants will be asked to assemble at the car park of Te Papa Tongarewa (outside the main entrance) by 8:00am. We will then proceed on to the marae.

Bring your actions - The Conference is about converting the National Maori Tobacco Control Strategy into action. We remind all participants to bring their whakaaro of priority actions required as part of their contribution to the National Maori Tobacco Control Strategy, specifically relating to the areas of cessation, health promotion, legislation, and research (a copy of the National Maori Tobacco Strategy is available from ATAK or the Health Sponsorship Council).

Complete the Stock Take template - We ask that all participants complete the stock take form as part of the Conference registration. This will assist with our preparation for the workshop sessions. We intend to use this stock take as a networking and information resource for people working in the area of Maori tobacco control. Parking - Note that there will be free parking available for the Conference. Please advise if you require parking as part of your registration.

Te Kiwai Auahi Kore (community – based support programme) is the final stages of being confirmed. It was decided to re-evaluate this initiative to ensure it was still relevant, as one of the member organisations was unable to support this year. After meeting with regional contacts, Kristal has refined some of the processes and it will be re-launched at the end of the month. Supporting community activities will still be the major focus, with regional contacts central to its success. For enquires please contact KRISTAL.

Te Roopu Auahi Kore established a subsidised range of branded merchandise for Maori health workers earlier this year. The merchandise packs have been a success - they allow health workers to recognise and acknowledge that wearing branded gear is part of ‘walking the talk’. The packs are $50 plus GST for a backpack, bottle, cap, beanie, t-shirt and a choice of a vest, jacket or polar fleece. Email KRISTAL for more information.

We have received some great feedback about the development of some more rangatahi-focused merchandise. We have commissioned a number of designs and will provide a full range of samples at the Auahi Kore conference. If you would like to see a sample of the design then please let us know. Also, a new corporate style shirt has been developed for feedback, in response to people requesting a more formal shirt for meetings.

The Auahi Kore web-site is ticking along. We need ongoing feedback to ensure we are providing the type of information that is useful for your everyday work. Keep the feedback coming!

Smokefree Teens… (www.lungfish.co.nz)

Smokefree Pacific Beats concluded with an awesome finals night in Wellington on 6 September. The talent on show was truly outstanding with the eventual prize winners being:

1.
Overall Winner
Spacifix
(Auckland)

2.
2nd Place
Petes Beats
(Manawatu)

3.
Te Taurawhiri I te reo Maori Puoro Reo Award
Deadly Alliance
(Rotorua)

Bike Wise… (www.bikewise.co.nz)

Kidsafe Week (October 18-24) is now only a month away. We have advised the Key Agency group on the tone and content of media articles and the radio ad. Local planning is underway for the Bike Wise Skills Day (October 19), which will launch the week in Dunedin, Nelson, Hawkes Bay and North Shore.

Planning for Bike Wise Week 2004 has begun and the Internet site has been updated. We now have nearly 300 co-ordinators so we’ve developed a more interactive website, allowing electronic registrations and communication. If you would like to be involved in the week, check out www.bikewise.co.nz or contact FELICITY.

We are also working on the format of the 2004 Bike Wise Business Battle - the inter-house competition encouraging people out of their office seats and on to their bike seats. As soon as details are finalised they will be put up on to the 'Battle' website – www.bikewisebattle.co.nz

SunSmart… (www.sunsmart.co.nz)

Communications Campaign (Tiger the Prawn)
Following the positive evaluation of last summer’s campaign there will be few changes this summer. The same two television commercials will start on October 26 (Labour Weekend ), and radio ads will run from just after Christmas until the end of the school holidays. Newspaper advertisements will be placed on November 12 as part of SunSmart Week (November 9 to 15).

We are working again with the Pharmacy Guild. More than 75% of New Zealand’s pharmacies belong to the guild and they will receive SunSmart resources to help them create ‘SunSmart Window Displays’ during the Week. The top displays will receive prizes.

Articles, editorial and media releases are being developed and will be distributed nationally.

Ultraviolet Index (UVI) Promotion
Work continues on this project, which replaces Burn Time with the World Health Organisation’s Ultraviolet Index.

Graphics have been developed, along with appropriate behaviour recommendations, and these have pre-tested well. NIWA, the MetService and the media have been part of the development and we will be supplying UVI information from October 1.

It is likely the media will not start using the UVI in their forecasts until Labour weekend, so in the early weeks of October we will concentrate on PR and education through relevant channels.

Website (www.sunsmart.co.nz)
The website is being updated and will include information on UVI for this summer. It will also link with the MetService database and will have a table to help people make decisions on their sun safety behaviours based on skin type, age, and UVI predictions. This should be updated by Labour weekend at the latest.

For any information or feedback contact
WENDY at either wendy@healthsponsorship.co.nz or wendy.billingsley@cancer.org.nz,
or phone HSC: 04 472 7222, Cancer Soc: 04 494 7270, mobile: 021 176 7563.

Shopping list… (www.healthsponsorship.co.nz)

The Auahi Kore conference is less than a month away - those of you attending should save hard because there will be a number of exciting retail opportunities!

The new Smokefree coir doormats (message "Our place is Smokefree") will be $20.00 each – a polite way to tell your guests that you don’t wish them to smoke in your home, club or workplace.

The Smokefree Sport tees are also available (see Smokefree Sport) – see our website. The Lycra babe tee (left) is 93% cotton and 7% elastane white fabric. It comes in sizes S-XL and is $41. The other is 100% white cotton loose comfortable fit, sized S-XXL and priced at $21.

Who’s who

Iain Potter Director (iain@healthsponsorship.co.nz)

Trevor Shailer Manager, Maori Development and
Communications (trevor@healthsponsorship.co.nz)

Mere Wilson Auahi Kore Manager (to be advised)

Marija Vidovich Smokefree Sport Manager (marija@healthsponsorship.co.nz)

Donna Watson Smokefree Teens Manager (donna@healthsponsorship.co.nz)

Felicity Close Communications/PR (felicity@healthsponsorship.co.nz)
Bike Wise Manager
Mon / Weds / Fri only

Fenn Gordon Smokefree Arts Mon only (fenn@healthsponsorship.co.nz)
Tues to Friday contactable at - (fenn@xtra.co.nz)

Wendy Billingsley SunSmart Manager (wendy@healthsponsorship.co.nz)

Kristal Hyde Marketing Co-ordinator (kristal@healthsponsorship.co.nz)

Anaru Waa Research & Evaluation Senior (anaru@healthsponsorship.co.nz)

Kiri Milne Research & Evaluation (kiri@healthsponsorship.co.nz)

Ben Macrae Research & Evaluation (ben@healthsponsorship.co.nz)

Tane Cassidy Manager, Special Projects (tane@healthsponsorship.co.nz)
Monday - Thursday

Debbie Moody Office Manager (debbie@healthsponsorship.co.nz)

Sharda Dahya Merchandise (sharda@healthsponsorship.co.nz)

Zara Wortley Receptionist (zara@healthsponsorship.co.nz)

General Enquiries (info@healthsponsorship.co.nz)