Tobacco control – Youth, HSC, New Zealand.

A range of photos depicting HSC activity areas.

TOBACCO CONTROL - YOUTH

The HSC has two main areas of focus in the tobacco control area - youth and adults. The youth-focused work provides information and messages to young people in order to:

	increase the skills of young people to refuse tobacco or quit, if they already smoke
	denormalise and deglamourise tobacco use by reducing young people's exposure to smoking behaviour
	increase anti-tobacco and pro-smokefree attitudes among youth, and their parents and caregivers and role models
	strengthen young people's associations with key social and cultural organisations that contribute to self-identities that exclude tobacco. For example, we will help increase young people's participation in school and community activities that reinforce Smokefree and Auahi Kore messages.

We will continue to promote Smokefree/Auahi Kore and quitting messages using celebrities (Smoking Not Our Future), working with the media and event organisers to promote Smokefree/Auahi Kore in a range of media and major youth events (eg, Smokefreerockquest, Smokefree Pacifica Beats, and the Big Day Out), and working with schools.

Last updated: 01/07/09.

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